GUCCI Mobile Sports Shoes Store Is Coming To Tokyo Soon.

Gucci announces that the next stop of ICON-TEMPORARY mobile sports store will be landing at Gucci Japan's Shinjuku special store. A series of sports shoes specially designed for the store will be launched by Frida Giannini, the brand creative director. Following the successful release of mobile sports shoes stores in New York, Miami and London, the Tokyo store will also launch 2 Gucci Gucci limited edition sports shoes jointly designed by Frida Giannini, the creative director of the Gucci and the award-winning musician Mark Ronson.

Tokyo GUCCI ICON-TEMPORARY mobile sports shoes store is located in the middle shop of Gucci Shinjuku special store, with sales period from June 12, 2010 to July 4, 2010. In June 11th, musician Mark Ronson will hold a party in the shop to celebrate the unveiling of Tokyo mobile sports shoes store.

GUCCI creative director Frida Giannini designed. GUCCI ICON -TEMPORARY shops are dominated by simple and fashionable bright white, with a green red and green belt around them. The feature of Tokyo mobile store is to put the most sophisticated interactive technology into windows, so that customers can try the latest models. Guests can choose ICON-TEMPORARY sports shoes on their touch-screen panels to display on their own screens, enlarge or rotate images, take photos of their own bodies, and finally put on the selected sneakers for their images, and use QR Code (Quick Response Code, high speed literacy code) to transfer their favorite video files to mobile phones.

The GUCCI ICON-TEMPORARY mobile sports shoes store in Tokyo will launch 16 exclusive sneakers, including 14 men's wear. Gym shoes And 2 women's sports shoes, the classic design of Gucci, such as GG logo or stylized Gucci classic green, red and green ribbon details. Each item is attached with a silver identification card and a "Limited Edition" embroidery label is attached to the shoe. The shoe cord is attached with a small leather card, which can be pressed on the customer's name. GUCCI ICON-TEMPORARY sports shoes packaging will be specially designed for every city. It is a rare collection for fashion people. At the same time, a I-Gucci watch with a white GG logo strap will be introduced.

"After the successful release of New York, Miami and London, it would be more appropriate to bring the new concept mobile shop to Tokyo, where there are many fans of sports shoes." Frida Giannini said: "when I began to conceive and create with Mark, we were connected. He has a keen sense of design, and knows the history of sports shoes. He is an artist with cross cultural and cross temporal influence.

Mark Ronson said: "I have been collecting sports shoes for many years, so I deliberately plan for the Gucci sports shoes really special design, become beautiful and worthy of collection. Frida and I invariably thought of injecting a special plan into this project. Musical elements Therefore, I will work with different artists to create limited edition music for each mobile shop opening ceremony. Each customer who buys the Gucci Ronson limited edition sports shoes will receive a special 12 inch disc, which contains the music selected by Ronson herself.