Heng Yuan Xiang: The Opening Ceremony Of The Asian Games, The Chinese Delegation Or The "Sheep Suit" Appeared.

In the opening ceremony of the Beijing Olympic Games, the Chinese delegation's "tomato scrambled egg" suit was stunning the world. "Seeing these two colors, I thought of China."

This is the original intention of the designer.

In World Expo, Shanghai, the concierge service of the staff of the China Pavilion is also integrated into the concept of building elements and low carbon.

The two costume designs all come from the national brand Heng Yuan Xiang.

As a partner of the Chinese Olympic Committee from 2009 to 2012, Heng Yuan Xiang will also contribute new wisdom to the opening ceremony of the Guangzhou Asian Games.

In the evening of November 12th this year, the Chinese delegation will be dressed in ceremonial clothing. After this, Heng Yuan Xiang claimed that he would consider the combination of 5 sheep and 3 sheep in the mascot of the Asian Games.

Will the Chinese delegation wear a group of sheep? "Heng Yuan Xiang" is noncommittal, but the concept of "8 sheep" is enough to make the Chinese delegation full of reverie and expectation in the opening ceremony of the Asian Games.

In addition to the Beijing Olympic Games and the Guangzhou Asian Games, Heng Yuan Xiang also provided exclusive ceremonial equipment for the 2009 Hongkong East Asian Games, the 2010 Vancouver Olympic Winter Games and the 2012 London Olympic Games.

They will also join hands with the Chinese Olympic Committee to organize a series of Olympic Games to be promoted in China.

Liu Ruiqi, chairman of Heng Yuan Xiang group, said: "Heng Yuan Xiang will not leave the Olympic Games after becoming a sponsor of the 2008 Olympic Games.

The 2008 Olympic Games is an excellent opportunity for Heng Yuan Xiang to enhance his reputation.

In 1988, the Seoul Olympic Games helped Liu Ruiqi's rise in the global brand.

He believes that the coverage of the Olympic Games is very broad, and there is a large number of young people's attention. Sponsoring the Olympic Games is actually constantly refreshing consumers' brand memory, supplemented Heng Yuan Xiang's customer base, and playing the brand of Olympic quality for Heng Yuan Xiang.

Heng Yuan Xiang has also tasted sweetness through Olympic marketing.

In August 8, 2008, Chinese sportsmen dressed in Heng Yuan Xiang's red and yellow dress appeared in the opening ceremony of the Beijing Olympic Games. This group dress situation appeared 7 times during the Olympic Games.

Subsequently, Heng Yuan Xiang signed a contract with the Chinese Olympic Committee to become the first Chinese Olympic Committee's partner in the Olympic cycle from 2009 to 2012.

Today, the title of "China Olympic cooperation partner" has become the business card of Heng Yuan Xiang.