2010 PEAK Enters International &Nbsp; Likes To Sign The Four "Basketball Rich Ore".

One day, he signed four contracts in Xiamen. He reached a strategic cooperation agreement with the New Zealand Olympic Committee and the Serbia Basketball Association, and later signed a cooperation agreement with the Jiangsu satellite TV and the Stankovic cup intercontinental basketball tournament. For PEAK sports chairman Xu Jingnan, yesterday was a busy and exciting day.

Reporters from the signing site learned that PEAK has set up research and marketing centers in the United States, and is expected to enter the US market in the second half of this year.

Happy to sign four "basketball rich mines"

Yesterday, the conference hall of the five floor of the Xiamen Convention and Exhibition Center was a gathering of sports figures. The Central Committee of the Stankovic Cup International Basketball Federation, Cheng Minhui, general manager of the Asian Professional Basketball Association, Terry of the New Zealand Olympic Committee, LjupceZugic of the Serbia Basketball Association, and Jiangsu Hao, represented by SUN Hao... Of course, there is also the host, PEAK chairman Xu Jingnan, who was listed in Hongkong in September last year, and his two sons Xu Zhi Hua and Xu Zhida.

For Xu Jingnan, such a lively scene has been used to no wonder. From the start of Quanzhou's rarbus, to PEAK's entry into the NBA arena, and then to PEAK's push onto the capital market last year, PEAK has gone through and over again. However, winning the four basketball cooperation projects in one day still makes the PEAK boss excited.

"Si Cup" is a permanent Inter Continental Championship basketball tournament held in China. Serbia men's basketball team occupies the fourth place in the FIBA's latest ranking in the world. In the 2012 London Olympic Games, PEAK will provide a variety of professional equipment for the New Zealand delegation. Xu Jingnan excitedly told reporters: as for Jiangsu TV's "First World War" column, the two sides will jointly "PEAK 5V5 Basketball Challenge" into a quasi professional basketball tournament, through the competition to select 3 young basketball players, and then sent to the United States and NBA stars to jointly train and interact.

"I hope that in this way, professional basketball players will be transported to NBA or CBA. To build a bridge between Chinese fans and top basketball events in the world. Xu Jingnan said.

Used to be used as a liar by Americans.

In fact, PEAK focused on gold rush in the "basketball rich mine" at the beginning of its business. Xu Jingnan even positioned PEAK as "basketball equipment manufacturer".

In 1991, PEAK sponsored the 81st men's basketball team. In 1998, PEAK invested heavily in sponsoring the B League of the National Men's Basketball League. In 2002, the "God of war" Liu Yudong was introduced as the spokesman of the brand image; in 2003, PEAK became a strategic partner of CBA. In 2005, he won the naming right of the world top basketball tournament "Cup", and has collaborate so far.

But in Xu Jingnan's view, the 2005 NBA campaign is the real start of PEAK's internationalization.

In 2005, PEAK officially set foot in the US NBA and sponsored Yao Ming's NBA rocket club. When the first Chinese PEAK billboard appeared in the NBA arena, the American amazed Xu Jingnan realized that the first step that was conceived of promoting PEAK image through sponsoring the world's top events was expected.

But PEAK's NBA road also has an episode. Xu Jingnan remembers that when he first worked with NBA, PEAK, the first Chinese advertiser to enter the NBA arena, visas at the US embassy, the Americans did not believe that Chinese enterprises would have such strength, believing that Xu Jingnan was cheating them.

"Facts have proved that Chinese enterprises still have the strength to become sponsors of NBA." Xu Jingnan recalled with pride.

In 2007, PEAK became a strategic partner of NBA.

Set up research and development center in the US

Since the start of the NBA campaign in 2005, with the addition of Michael Petrus from the Feinikesi suns Jason Richardson and Orlando magic, 12 NBA stars have signed with PEAK, who are all on the battlefield with PEAK boots. PEAK has become the largest Chinese brand with NBA players.

What makes Xu Jingnan proud of it is that the latest generation of professional basketball shoes developed by PEAK is only 310 grams, even lighter than the fifth generation boots of NBA's first star Kobe, 60 grams.

In late March of this year, Brett Omak, CEO of the US NBA nets, made a secret visit to PEAK headquarters in Quanzhou. He took the initiative to persuade PEAK to buy its club shares, and the basket net club intends to transfer 80% of its shares to external investors.

Although the acquisition of the tennis club has not been listed below, Xu Jingnan revealed yesterday that PEAK has set up R & D centers and sales centers in the United States. It is expected that PEAK products will enter the US market in the second half of this year.