Step By Step Launched The Fashion Trend, Street Culture Wear Wind

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In April 12th, the first brand of street style sports in China, step by step, joined the Chinese street culture research center, the southeast TV and the trend magazine, and launched the first Chinese street wear competition. Along with the synchronization of the cd.buzba.com of the contest thematic events, step by step will surely lead to a new trend of street culture in the whole country.

"Step - in step show" is a very important part of the strategic upgrade of the 2010 "type of fire blink" brand. We hope to establish a new brand image of the street fashion trend through the national spread of the competition. At the same time, pace will also focus on building up the first brand of street style sports in terms of strategy, brand, product and channel, so as to create more value for partners and consumers. General manager Lin Qinghong said.

　　 Join hands with CCTV and Southeast TV to start the race.

"This year, relying on the domestic high-end fashion magazine" style lattice ", we launched a high-altitude bombing campaign on CCTV with a large number of online advertisements, and started the battle of the street in the street. Lin Qinghong revealed that he has signed a contract with Southeast satellite TV to co host the fashion column, which is the main content of street culture. Step by step shows the brand awareness and the connotation of street culture.

In addition, the "step step show" step by step, which is sponsored by the magazine, Southeast TV and China Street Culture Research Center, is also officially launched. It not only represents the street image of the brand, but also the inheritance and development of the street culture. April 15th -9 15, step by step show of Chinese street wear to wear the grand competition. As long as consumers login to the website to submit original street clothing and dress matching scheme by way of pictures, they will have the opportunity to step into the avenue of stars. Monthly top 20, monthly champion, finalists. The top 3 monthly "special magazines" special report, the monthly champion southeast TV "step by step show" and fashion stars face to face, the championship champion can join the mystery guests to starring in the "step by step" advertising blockbuster!

In order to cooperate with the new brand strategy, step by step has made unprecedented efforts in brand communication this year. It is understood that, through close cooperation with television, magazines, outdoor, Internet and other media, step by will will continue to intensify its communication efforts, and combine street dance and skateboarding to carry out activities of street culture in Colleges and universities nationwide, and strive to interact with target consumers, so as to bring the image of head street style into the hearts of the people and highlight the brand vitality.

The strategic upgrading of street corner is the best way to promote the trend culture. The aim of this strategy is to build the first brand of street style sports and become the first choice of Chinese street style. According to the introduction, "street style sports" is the concept of "category" created by Bu Zhi Ba according to the consumption demand of Chinese street culture and consumers. It emphasizes the tunable nature of Chinese mainstream street culture, combines the lifestyle of young people with love and action, and deducts three themes of street hip-hop, leisure style and vitality movement, and guides the mix and match of shoes, costumes and accessories of target groups.

"Step by step, which aims at promoting the progress of street culture in China, has established the brand new tonal trend in the street fashion trend through years of accumulation and precipitation on the basis of adequate market research. This year, we will integrate the brand resources and strive to integrate with the street culture trend. The products will become more fashionable, meet the needs of different consumer groups, and enjoy the street culture. Lin Qinghong told reporters.

In order to better interpret street culture on products, she went to the US, Japan and South Korea to conduct in-depth research on street culture and fully absorb the latest international street fashion elements. At the same time, step by step with the famous domestic trend brands, fashion designers and designers to integrate into the Chinese style, leading the local fashion trend. The sixth generation of terminal image shop is spreading rapidly, and the channel is expanding rapidly.

With the spread of brand communication, the terminal system will step into the fast track of rapid expansion. "In terms of channel strategy and market expansion, we advocate using channels to drive the market. This year, the company has established several domestic two or three line key regional markets, such as Sichuan and Hubei, vigorously supports distributors, and gradually establishes several templates throughout the country. Based on this, it gradually attacks two categories of neighboring cities, achieving all-round breakthroughs from point to point, expanding target market and improving market coverage." Lin Qinghong told reporters that on the end of this year, the company will focus on the store and trend shop on the terminal network, and the construction of the sixth generation terminal image store will soon be rolled out across the country.

"Under the correct guidance of brand strategy, step by step, through the integration and matching of internal and external resources, the brand communication system should be established, the brand path should be clarified, the channel strategy should be matched, and the existing competition pattern can be overcome by systematic thinking. Lin Qinghong told reporters confidently.

　　 Insiders pointed out that along with the start of the 2010 strategy of step by step, the brand of step by step is more clear, and the whole line of brand and channel will push forward the new leap of step by step, and further seize the industry's right to speak in the rapidly developing Street equipment market.