The Farmanl Underwear Is Invited To Join.
Mr. Chen, President of the man's underwear company, pointed out that most consumers decided to buy after seeing the goods. Many people just stroll around the shop, 83.6% of the consumers were non planned purchases, and 91.6% of the consumers entered the shop before deciding to buy them.
The so-called shop marketing is that people used to advert the mass media such as television and newspapers when planning advertisements. They only regarded shop marketing as the most unsophisticated marketing tool. But from the current market situation, clothing, daily necessities and other commodities sometimes need shop marketing as the main communication activity, which can stimulate consumers' desire to buy.
The most important thing in store marketing is shop advertisement, especially the advertising of the shop inside the door advertisement. At present, shop advertisement is not only a tool to convey information, but also a heavy task to induce purchase.
Shop marketing also includes music configuration and merchandise display. The so-called commodity display is to make use of certain skills to make the goods live, rather than putting the goods in store. Discount underwear should be based on the characteristics of underwear to set up special advertising cabinets to attract consumers' desire to buy.
According to the survey, most people like to shop in stores with background music. However, not all music has this effect. When soft and slow music is playing at the store, sales increase by 40%, but fast tempo music reduces the time spent by customers in the store and reduces the number of purchases.
Packaging advertising saves advertising costs, but the effect is remarkable. Store marketing includes discount coupons, sample display on counters, POP display, merchandise packaging, personnel recommendation display, shop posters.
The ultimate goal of store marketing is to arouse customers' attention, to arouse customers' interest in products, to stimulate their desire to buy, and finally to buy goods.
Join hands with Farmanl to move forward together and share the road to wealth.
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