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New Spring Shoes Listed Collective Price Increases

2009/3/13 0:00:00 88

"This year

Spring shoes

Price increases again!

Many brands start at a price of more than 600 yuan, basically can not buy less than 600 yuan of shoes! "

Spring is approaching, and a lot of new ones are coming.

Women's Shoes

Has been listed, but not many girls found that, in addition to individual brands, this year

Spring shoes

A

Price

It has risen since last year.

Wang Qian, a Hangzhou girl who is a loyal customer of Staccato, feels better.

Price

Changes.

She remembered last spring, the brand of a pair of basic leather shoes.

Price

For 698 yuan, the price of similar style has become 778 yuan this year.

Although only a few dozen yuan, but in the face of a pair of 700 yuan multivariate shoes, or a little under the hand.

Yesterday, reporters came to "Staccato" counters, see

Spring shoes

The average price is around 800 yuan. Miss Jiang introduces that the price of spring shoes starts at 759 yuan this year, which is 50 yuan more than that of last year. In the past year, 600 odd shoes were not available this year.

The reason is that this year, more attention is paid to the comfort of shoes, which are mainly made of flat shoes and imported shoes, which improves the cost of shoes.

Besides Staccato, there are many mainstream brands.

Women's Shoes

The starting price has been raised.

This year's mainstream price starts at 798 yuan, and another two from Italy and Spain.

Single shoe price

It jumped 1000 yuan directly.

Fed sales staff also said that the price of single shoes this year is basically over 700 yuan.

Women's shoes collectives

Price increase

What is the reason?

Salesperson's explanation is that the cost is increased.

"This year, leather raw materials are rising and materials are also used better. Snake skin, fish skin and ostrich skin are used in the decoration of shoes, and the design is more complicated."

However, some people in the industry attributed the collective price rise of spring shoes to the consumer psychology of "no discount, no buy".

Walk into the mall, every shoe counter in addition to playing the winter boots three to half off special price, the new product also started to join the ranks of the discount unit, BELLE bought 150 yuan, FED spring shoes to buy 180 yuan, Aee spring shoes 8 fold, Staccato on the 38 day of the day, launched the whole new spring shoes all 15% off promotional activities, weekdays push shoes to send value 200 yuan handbag......

Perhaps, in the face of "no discount, no buy" consumer psychology, only the marked price is high enough to ensure that profits do not slide.

Every time the store sells promotional activities, the brand women's shoes are always the most popular ones. More and more consumers are used to buying shoes during activities. If there are activities, the new season can directly hit half off or forty percent off, and the money from a pair of shoes can buy two pairs of shoes.

As a result, more and more hang housewives choose to sell their shoes for the whole family in the next season or during the next season.

Those girls who are catching up with the trend are also beginning to hold their breath. They can see their favorite styles and no longer take out their wallets as they did in the past. They encourage each other immediately. They encourage each other, "bear with it, endure it again, and soon wait for the day when it depreciates."

  现在杭城商家已形成“逢节必折”“逢庆必折”的不成文规矩。情人节、三八节、母亲节、父亲节、五一节等,全年加起来有十多个节日,还有各商家每年例行的店庆,都会推出相当于五折甚至更高的折扣,既要参加商场活动又要保证利润,两难之下,品牌除了提高售价似乎没有其他更好的办法。所以,面对昂贵的鞋,涨价真的不关我们什么事情,只是,千万别在无折扣时掏出钱包。

Editor in chief: Xu Qiyun

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