Jumping Out Of Humen To See Eight Major Breakthroughs In Humen To Help Humen Upgrade Its Industry
Humen used to rely on manufacturing, and now it depends on commerce and trade. We should "jump out of clothes and make clothes and jump out of Humen to see Humen". To this end, Humen will strive to achieve eight major breakthroughs.
商圈突破
Promote the traditional sales business circle. In the center of Fumin commercial building, including 22 large-scale clothing stores, this is a traditional and mature clothing business circle.
We will improve the supporting area for noodles and accessories. Taking the Humen international fabric market as the leader, we have gathered ten major shopping malls, which are the supporting business circles of Humen's clothing industry.
园区突破
A fashionable and creative park will be built, and a new service system will be built with "fashion" as its core element, alliance and network as wings, and fashion industry chain. The government has invested in the construction of infrastructure and buildings in the park, pforming some old factories, attracting business headquarters, and choosing excellent designer studios, fashion service agencies, fashion media organizations and fashion education institutions to enter the park.
平台突破
We will focus on the construction of the four supporting platforms for the "Humen garment industry promotion center", "Humen clothing technology innovation center", "the national torch plan Dongguan Humen garment design and manufacturing special industrial base" and "the first batch of innovative demonstration Professional Towns in Guangdong". To promote the upgrading of garment industry and market competitiveness in Humen. Through the implementation of the torch plan special industrial base and innovative demonstration professional town plan, we will enhance the independent innovation ability, regional influence and market competitiveness of Humen's clothing industry.
品牌突破
Humen has established the strategy of changing clothing from "civilian brand" to "famous brand", promoting the upgrading of the industry by brand development. It has promulgated the "Humen town's implementation of the famous brand driving strategy" and established a brand incentive mechanism. The government pays special funds to reward famous brand names from the financial sector, and "reward millions" encourages enterprises to create famous trademarks. So far, Humen has fulfilled the award of about 10000000 yuan.
文化突破
Create a strong fashion culture atmosphere, build a new cultural order, plan to invest 200 million yuan to build Humen fashion culture demonstration center and clothing culture museum. We can reasonably introduce fashion designers, models, actors and brand spokesmen through development platforms such as parks and alliances. We will also jointly run schools with Beijing Institute Of Fashion Technology and other institutions to cultivate fashion talents.
环境突破
Efforts should be made to increase environmental protection, invest two yuan and three hundred million yuan a year to improve the urban environment and natural ecological environment, and create a new Humen suitable for business and livable. We should strengthen urban management and make Humen a new coastal port city with convenient pportation, prosperous commerce, active culture and orderly civilization. From "attracting capital" to "attracting resources" and "attracting intelligence", we will attract high-end talents to settle in Humen with favorable living conditions and favorable environment.
机制突破
A three level management network for technological innovation in towns, villages and enterprises has been set up, and the working mechanism of the town's main leaders to grasp the primary productive forces of science and technology has been established. We should establish a science and Technology Association, strengthen communication and guidance to enterprises, and organize various scientific research techniques.
Play the role of Guangdong garment inspection center set up in Humen Town, and provide a "one-stop" quality inspection and inspection service for the garment industry from cloth to clothing.
宣传推广突破
Adhering to the China (Humen) International Fashion Fair, and constantly seeking breakthroughs in the form and content of the exhibition, especially in internationalization, specialization, marketization and informatization, making it a famous brand exhibition at home and abroad.
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