Market Observation: The Product Quality Of Children'S Shoes Market Is In Urgent Need Of Industry Standards And Specifications

At present, the children's sports shoes market is booming and has become the largest category of children's shoes, accounting for about 50% of the market. However, compared with the booming consumer market, the sound standard of children's sports shoes in China is insufficient, which has caused problems for enterprise production and consumer purchase, and even jeopardized the healthy growth of children due to quality problems.

Reporters recently learned from the China Leather Association (hereinafter referred to as "China Leather Shoes") that according to the China Leather Shoes Association's standard formulation plan, the children's sports shoes group standard has been drafted and a draft for comments has been formed. At present, it is open for comments. The children's sports shoes draft for comments (hereinafter referred to as "the draft for comments") defines children's sports shoes and other sports shoes from shoe size, excerpt, design Seven aspects, such as safety performance, put forward requirements for the quality of children's sports shoes, and suggested that e-commerce products give the range suitable for the infield in the propaganda page. It can be said that the introduction of the opinion draft made it clear that children's shoes are not reduced versions of adult shoes, providing guidance for consumers in buying children's shoes.

According to the results of the 7th population census in 2020, the total population of children and adolescents aged 0-14 years in China is about 250 million, and children's consumption expenditure has accounted for 25% of the entire family income. With the adjustment of China's fertility policy, the number of children and the proportion of consumption will continue to increase. Children's shoes are necessities in children's lives, which are closely related to the healthy growth of children. China Leather Association said that children's sports shoes are the largest category of children's shoes, accounting for about 50% of the market. The booming development of children's sports shoes market, on the one hand, benefits from the improvement of domestic consumption level, parents pay more attention to the healthy growth of children, and the demand for high-quality children's shoes increases. On the other hand, with the improvement of domestic brand awareness, More and more children's shoes enterprises begin to pay attention to brand construction and product quality, increase the effective supply of children's shoes products, and promote benign competition in the market.

In order to guide and standardize the children's sports shoes market and improve product quality, it is urgent to develop a children's sports shoes standard based on the current situation of children's sports shoes in China and the common needs of most children's sports shoes, and on this basis, put forward additional requirements for children's professional sports shoes such as children's running shoes, children's basketball shoes, etc. However, in fact, many children's shoes are produced and sold in comparison with the shoes of adults. The market is mixed and the quality is uneven. Children's shoes are not reduced versions of adult shoes. Children's shoes and adult shoes are quite different in structural design, material selection, safety, shoe last, etc. Compared with the booming consumer market.

There are obvious deficiencies in the supply of children's sports shoes standards in China. Leather shoe experts said that, specifically, the deficiencies are mainly reflected in two aspects. First, the number of standards is small. At present, the standard of children's sports shoes for leisure is only the QB shoe bar T43312021 children's travel shoes, and the standard of children's shoes for professional sports is even blank, It basically shows that they share the same standard with adult professional sports shoes, such as the blue brand sports shoes standard G, the evil prevention bar T241522018, the blue brand professional sports shoes, the football shoes standard GB, the football shoes standard T197062015, and the light climbing shoes, the Q coin shoe bar T455323013, the light climbing shoes, etc.

Second, the existing standard indicators cannot meet the needs of market regulation and consumption upgrading. For example, as the most widely implemented standard in the field of children's sports shoes, QB shoe bar T 43312021 children's travel shoes are standardized for leisure sports children's shoes that are worn for daily and low-intensity sports. Its core role is to keep the basic quality bottom line of leisure sports children's shoes. Therefore, the indicator requirements are mainly for the quality control of folding resistant, wear-resistant, glass and other shoes. The common wearability requirements can not assess the functional indicators such as breathability, anti-skid, shock absorption and waterproof claimed by children's sports shoes on the market at present, as well as the unique performance of special sports shoes such as basketball shoes and running shoes. In addition, the standards for professional sports shoes shared by children and adults basically do not distinguish the difference between children's shoes and adult shoes, and cannot effectively guide the quality of children's shoes. Therefore, the lagging standards of children's sports shoes lead to the inability to comprehensively regulate and guide the children's sports shoes market, which not only affects consumption, but also endangers the healthy growth of children due to some quality problems, experts from China Leather Association said.

Therefore, as a special product standard for children's sports shoes, the opinion draft fully considers the needs of industry development and personalized high-quality consumption, and the indicator requirements are more comprehensive and targeted, effectively filling the technical requirements of the current standard in terms of style design, logo marking, functional indicator detection, etc.

For example, with the development and popularization of intelligent wearable technology, for children's sports shoes with information collection function, in order to strengthen information security, the opinion draft also provides corresponding recommendations. Due to the difference in shoe sizes of different brands or categories, consumers have a great problem in choosing products, which is likely to lead to after-sales return problems. In order to effectively reduce this problem, the opinion draft gives recommendations. It is suggested that e-commerce products should be given a suitable range in the propaganda page. For products with certain security risks, in order to strengthen the supervision awareness of parents, Preventive measures and warning signs should also be provided in the standard standards. As a technically advanced and comprehensive standard for children's sports shoes, the accurate formulation will provide inspection and judgment basis for the relevant departments of children's sports shoes production and sales, guide the continuous development of China's children's sports shoes industry, and gradually transform from quantity to quality and efficiency, While improving the production level and product quality, we should better protect the legitimate rights and interests of children.