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Yan Huarong, A Middle-Class Association: Strengthen Scientific Research And Innovation, And Explore New Paths For Green Development

2023/2/22 20:43:00 3

Yan Huarong

China Industrial Textile Industry Association

President of Health and Maternal and Infant Products Branch

　　 Q1、 What impressed you in the report of the 20th CPC National Congress? What effect will these words have on the practice of your industry?

　　 Yan Huarong: High quality development is the primary task of building a socialist modern country in an all-round way. Development is the top priority of the Party in governing and rejuvenating the country. Without a solid material and technological foundation, it is impossible to build China into a modern socialist power in an all-round way. We must fully, accurately and comprehensively implement the new development concept, adhere to the reform direction of the socialist market economy, adhere to a high level of opening up, and accelerate the construction of a new development pattern with domestic circulation as the main body and domestic and international double circulation promoting each other.

　　 The report of the 20th National Congress emphasized that "high-quality development is the primary task of building a socialist modern country in an all-round way", which strengthened the confidence of enterprises in sustainable development and the determination to lead the branch to seek common development.

　　 Q2、 What are the opportunities in the current industry? How should we seize these opportunities?

　　 Yan Huarong First, we will continue to deepen the industrial track and enhance the core competitiveness of the enterprise with the development direction of "specialization, refinement and novelty". The decision and deployment of the Twentieth National Congress of the Communist Party of China on promoting the development of small and medium-sized enterprises, with the development direction of "specialization, refinement, and novelty", guided the gathering of policies, funds, services, and other elements to small and medium-sized enterprises, and promoted a large number of small and medium-sized enterprises to embark on the path of specialization, refinement, and novelty. Therefore, enterprises should make full use of policies and opportunities, do enough work on how to achieve the direction of "specialized, refined, special and new", improve the competitiveness of enterprises, and realize their own high-quality development.

　　 Second, take "green and low-carbon" development as the long-term goal. Nature is the basic condition for human survival and development. We must firmly establish and practice the idea that green water and green mountains are golden mountains and silver mountains, and plan for development from the height of harmonious coexistence between man and nature. The long-term goal of green and low-carbon transformation and development will run through the whole process of high-quality development of enterprises.

　　 Third, we will continue to improve our new product development capabilities. Enterprises should increase investment in scientific research and innovation, and drive high-quality development of the industry with technological innovation.

　　 Q3、 Please talk about the development characteristics of your industry in 2022?

　　 Yan Huarong: In 2022, the development of the health and maternal and infant products industry will face challenges such as declining birth rate, rising supply chain costs, and blocked international business activities, but the overall potential still exists. In 2022, the epidemic will continue to normalize. In addition to the rapid development of retail industry and live broadcast platform, the development of industry enterprises will face challenges. However, thanks to the adjustment of fertility policy, the industry has certain potential for development.

　　 2022 is a year of sharp increase in competitiveness, and the health and maternal and infant products industry presents the following development characteristics:

　　 First, follow the trend of consumption upgrading and encourage industries and enterprises to continue to innovate. In view of the current situation of the improvement of consumption level and consumption quality, guide the industry to increase R&D investment, continue to innovate, and research and develop products more suitable for mother and infant consumer groups. For example, cooperate with upstream and downstream enterprises to develop polyester fibers that are softer, more skin friendly and more suitable for mothers and infants; Develop low odor and odorless viscose fiber to improve consumers' use experience.

　　 The second is to strengthen the guidance of standards. Advocate the branch enterprises to actively participate in the preparation and revision of relevant standards in the health and maternal and infant products industry, and constantly improve the voice of the industry.

　　 Third, lead the branch enterprises to actively participate in the green action of the industry and practice the concept of green development.

　　 Q4、 To implement the spirit of the Twentieth National Congress of the Communist Party of China, please talk about your forecast for the future development of the industry, and what will be the development direction of this field? Looking forward to 2023, what plans will the association (branch) make?

　　 Yan Huarong: The development of the industry is not only facing adjustment and challenges, but also new opportunities. After two consecutive years of rapid development, the health and maternal and infant products industry will face a significant adjustment in 2022. First, the rapid release of increased production capacity during the epidemic will lead to overcapacity in the health and maternal and infant products industry, intensified enterprise competition, and declining profitability. Secondly, with the decline of the birth rate, the industry situation will become more severe in 2023. In addition, with the liberalization of the epidemic and the introduction of the three child policy, the industry is also facing a wave of new opportunities.

　　 The development direction of the health and maternal and infant products industry can be predicted from four aspects: first, the retail channel: from the retail channel alone, the epidemic has prompted consumers to flow from offline to online, and the online flow of offline services has become a trend, thus making the online and offline integration of the retail channel more closely and improving the degree of integration.

　　 Second, brand cultivation: as an important channel for consumers to identify the quality and source of products, brand is also a commitment of enterprises to the value of goods. With fierce market competition, the position of brand is prominent. Therefore, brand cultivation will become the core work of enterprises in the health and maternal and infant products industries.

　　 Third, in terms of materials: with the iterative upgrading of consumption, the public prefer personalized consumption experience, and the direction of material research and development and market expansion of industry enterprises will also be personalized and functional.

　　 Fourth, in terms of raw materials and equipment: the health and maternal and infant products industry belongs to fast moving, high consumption products, and consumers are more pursuing cost performance. Therefore, it will become a new trend to develop and promote environment-friendly raw materials and further improve the degradation performance of health and maternal and infant products.

　　 In 2023, the work plan of the branch is as follows:

　　 1、 Led the branch enterprises to focus on the policy guidance of "twenty high-quality development" and do a good job in the core work of industry development.

　　 2、 Green development is a sustainable development strategy that the branch has been striving to promote, promote the transformation and upgrading of green development in the industry, explore new models and paths for green innovative development in the industry, and create a new ecological environment for green innovative development.

　　 3、 In the post epidemic era, we effectively organized branch summit forum activities, made industry planning, brought new ideas to the industry, promoted the benign development of the industry, and enhanced the influence of the association in the industry.

　　 4、 Organize the launch of the "2023 Competitive Enterprise of Hygiene and Maternal and Infant Products in China's Industrial Textile Industry", give better play to the leading and exemplary role of the branch's key enterprises, enhance the social responsibility of the industry, set an industry example, and encourage more enterprises to actively participate.

(Source: China Industrial Textile Industry Association)