Xiangyunsha + New Chinese Style Chinese Clothing Is More And More Popular

      With the rejuvenation of the nation and the prosperity of the country, Chinese culture has attracted the attention of the world, and Chinese clothing has been more and more sought after by people. As a representative of the national trend, the new Chinese style clothing carries and gathers the information and elements of Chinese traditional clothing culture and fashion. No matter from the color or line, it has the ultimate beauty and infinite possibility.

      From May 27 to 29, Chen Jiayu showed her new products in 2021tce clothing customization exhibition. Adhering to the original design intention of creating beauty and spreading beauty, she tries to promote the brand through more channels, find more like-minded people who love xiangyunsha, and jointly promote the "intangible cultural heritage" fashion to the public.

Creating new Chinese design with original spirit

      When more and more designers are committed to combine Chinese traditional textile technology with modern technology, and create a younger national fashion style, Chen Jiayu, the brand manager and designer of Michen, who focuses on the research and exploration of xiangyunsha fabric, gives his answer: the road is natural.

"Different ages, circumstances and identities create different temperament of everyone. The choice and collocation of clothing should be determined according to personal style. The saying that the road is in line with nature is also applicable to the law of dressing. Driven by innovative design, Michen strives to transform the original spirit into a unique clothing culture and contemporary lifestyle Chen Jiayu said.

Seize the opportunity of national tide

From sports clothes printed with Chinese characters to blind boxes with auspicious animal themes, from the cultural creation of the Forbidden City, which is popular all over the country, to the caf é with "thousand miles of rivers and mountains", we can see the trend design with Chinese elements everywhere. The heat of Guochao has not been reduced, and the development of Chinese brands has ushered in a good opportunity.

"With the development of domestic economy, Chinese consumers' cognition of domestic brands has changed. Instead of blindly pursuing overseas brands, they have confidence in domestic brands. First of all, the product quality of domestic brands is gradually improving, and the price advantage is more obvious. Under the concept of rational consumption, Chinese consumers will naturally support domestic products. Secondly, in the context of the rejuvenation of the Chinese nation, Chinese people's cultural self-confidence is stronger, and the cultural connotation of Chinese products can be more consistent with it. " Chen Jiayu rationally analyzed the reasons behind the upsurge.

Since the establishment of the brand in 2010, Chen Jiayu has innovated and improved new Chinese style clothing such as suits and cheongsam from the perspective of natural material Xiangyun yarn“ Rice and Chen customization should not only retain part of traditional culture, but also have a breakthrough to truly serve the aesthetic taste of modern consumers. "

Inheritance and innovation, making good use of Chinese elements

      In the process of accumulation and development for more than ten years, Michen brand adheres to the cultural concept of "superior to shape and elegant to the heart". It has always focused on the research and exploration of xiangyunsha fabric, trying to excavate the spiritual connotation behind more traditional culture and meet the dressing needs of more people both inside and outside.

      As the manager and designer of Michen brand, Chen Jiayu has invested a lot of efforts, especially in the innovative application of xiangyunsha. She always asked herself, "design, how to maximize the traditional, but also enlarge the infinite charm of Chinese elements?"

      The production process of xiangyunsha is complex and difficult. Sometimes, if you miss a pattern, you can't re engrave it“ It is the product of nature, and the only silk product that needs pure vegetable dye dyeing. To get it, it needs three steaming, nine boiling and eighteen drying, which is complex and cumbersome. This kind of natural material combines the natural essence and is a rare unique fabric. " Chen Jiayu said. She believes that the modern interpretation of traditional crafts cannot do without innovation“ I hope that through the innovation of silhouette, design and color, splicing and color, the clothing designed with Xiangyun yarn will have more modern fashion charm and be loved by more people