Win Business Enterprise: Enter Qilu Hongye And Feel The Elegant Demeanor Of Modern Textile Enterprises

Under the blue sky and white clouds, the trees are whirling, and the green water is surrounded by Chinese style buildings with red walls and black tiles. Do you think this is a scenic spot?

In fact, this is a textile enterprise located in Shanghe County - Qilu Hongye Textile Group Co., Ltd. Next, please follow our camera to experience the development of this modern textile enterprise.

Recently, Ji'nan radio and television station, the world Confucian merchants and yingchamber of Commerce, came to Qilu Hongye Textile Group Co., Ltd., which is located in Shanghe County, the capital of hot springs, and had an in-depth exchange and discussion with general manager Li Hanli and other members of the team.

It is understood that Hongye group was established in early 1997, and its predecessor was the 14th National Cotton Mill and the 12th national cotton mill. At that time, due to poor management, both factories were on the verge of bankruptcy. Li Handian, the former chairman of the board of directors, was ordered to carry out radical reform and small steps. On the premise of ensuring normal production and operation, he squeezed out some funds to invest in technical reform every year, continuously improved the level of technical equipment, and improved the quality of products. After unremitting efforts, the enterprise's assets soared from negative assets to more than 1 billion yuan.

At present, Hongye group is the largest textile enterprise in Jinan City, with annual main business income of more than 1.4 billion yuan. It has won many honors awarded by the state, province and city. It has been ranked among the top 100 textile enterprises in the country for many years. The company has always adhered to the principle of "being refined and specialized" With the development idea of "strengthening", we have invested in the construction of the technology R & D center building and purchased a complete set of test and inspection instruments and equipment in Uster, Switzerland, so that the technical equipment level of the enterprise has reached the current domestic advanced level.

In recent years, Hongye group has successfully transformed its products and business model from traditional conventional products to three high-tech products with high technology content, high technical difficulty and high added value. It has been rated as the national functional differential chemical fiber yarn product development base by China Textile Industry Association and other three organizations, realizing the transformation from a traditional manufacturing enterprise to a high-tech enterprise Li turns around.

As the first batch of pilot enterprises to fulfill social responsibility in Shandong Province, Qilu Hongye always adheres to the concept of "honest management and serving the society", actively performs its social responsibility and sets an example for local private enterprises.