How To Use Price And Selling Point To Increase Customer Flow In 2019?

One third of the year 2019 has passed, and the next few months will be the peak season of the clothing industry. If your business is not satisfactory in the previous days, then you have to work hard in the remaining months, and if you do well, it can be worth the whole year. Many people have a headache for the operation of clothing stores. Why are there so many people in other stores, while there are only two people in their own shops? Today, let's take a look at the practical skills and experience of clothing store operation, and see how to use price and selling points to increase customer flow in 2019?

First, pay attention to the store's clothing display and publicity

If the location of the clothing store is not on the busy street, and the people passing by do not have the demand for purchasing clothes, then the clothing placement of the clothing store is very important. The exaggerated unique collocation can be hung at the door to attract people to see. Brand broken code, store monopoly withdraw cabinet ah, such as the banner can be conspicuous hanging out. In short, as long as you can attract customers to the store, you can try.

Second, low price penetration strategy

As a businessman, no matter what kind of pricing strategy is adopted, the ultimate goal is to make money, which requires that the price must be based on the cost and not be sold below the cost. Therefore, in order to maintain the advantage of price competition, we should start from the source, purchase directly in large quantities to reduce the intermediate links, improve the operating efficiency of the shop, strive for the manufacturer to yield profits and other measures. We should try our best to reduce the cost, implement small profit and quick sale, and win by low price.

3、 Contrast contrast method

People's psychological feelings of price and beauty are known only after comparison. Therefore, the main clothing should be sold by comparison. When customers choose clothes for sale, they should put high-quality clothes beside them, so that customers can compare and choose by themselves. For example, if you sell silk clothes, you can place silk fabrics on holiday next to them, and tell customers how to distinguish them. The feeling is completely different from the feeling after wearing them. Even if the price is higher, people are still willing to pay a little more for it.

4、 The method of flat head and low tail

In view of consumers' consumption psychology, many "foreign supermarkets" like to leave a small tail in the price when setting prices. In the commodities they sell, the mantissa is only about 15% of the whole number, about 85% of the commodity price mantissa is non integer, and the odd number is the main part in the price mantissa. When a commodity is priced at 99 yuan, people will feel that it is cheaper than 100 yuan, while if it is priced at 101 yuan, people will feel that it is too expensive. Compared with 99 yuan, the price seems to be on a higher level. The use of psychological pricing strategy will give people the impression that the overall price of the store is very low, so as to attract and retain customers.

5、 Seasonal discount method

According to the low and peak season of products and the time and quantity of consumers' purchase, we can decide whether to give discount and how much discount. This is the type of "season change sale" launched by many stores. This kind of pricing can not only attract consumers, but also can effectively adjust the situation that the passenger flow is too little in off-season, so that the store is full of common customers.

6. Cultivate the knowledge of clothing and collocation

Shop owners should know some clothing knowledge and collocation knowledge, and tell customers how to distinguish the workmanship, fabric, dyeing, accessories, the difference between good clothes and bad clothes, and how to match them. The more customers know about clothes, the more willing they are to buy your clothes.

Finally, I feel that the clothing store business is not easy to experience good, or need a certain amount of accumulation and experience, I hope to summarize these knowledge points to help you.