Kangshifu Not Only Defeated The Unification But Also Successfully Prevented Takeaway From The Tiger'S Mouth.

In March 25th, Kangshifu handed in his 2018 performance report.

Over the past year, sales of Kangshifu exceeded 60 billion, while "unification" announced its performance last year, with sales of only 21 billion 772 million yuan.

However, in recent years, the pressure of Kangshifu not only comes from such a "peer competition", but also from other fields such as "cross border competition", for example, "take away the instant noodles" is one of them.

First, we need to know how takeaway comes from the way that takeaway impacts on instant noodles.

The emergence of new things such as mobile phones, networks and takeaway platforms has laid the foundation for the development of meal service.

The development of the takeaway industry was in the form of restaurant packing before. With the popularity of telephone, telephone ordering gradually appeared.

But telephone ordering has its limitations. On the one hand, you have to go to that store first to get the contact and dishes of that store.

On the other hand, shoppers usually do not want to take orders too far away, so there is a limit to distance.

After the Internet became popular in 90s, the takeaway industry finally welcomed the spring.

Online shopping makes the takeaway form simple and fast. People can see the style and price of the goods directly, and the businessman has done enough work in this aspect, so the takeaway industry has developed very rapidly.

In recent years, the popularity of smart phones has further promoted the development of takeaway industry.

The connection between people and the Internet has changed from Internet access to Internet access at any time and anywhere.

The establishment of various network platforms has brought the catering industry to a new stage. People can directly select nearby shops to view products on the platform.

After all, the role of takeout and instant noodles is to fill their stomachs, with only one stomach, and takeaway is far superior to instant noodles, whether it is the choice of food flavors or convenience.

What is the change of instant noodles in the face of such a competitor such as takeaway?

Kangshifu mainly carried out three measures: high-end products, continuous introduction of new products, diversification of consumer scenarios, and so on, and gradually developed to high-end market, and launched a series of high-end products with high quality and health.

In the future, Kangshifu will continue to enhance the research and development of high end surfaces, constantly upgrade the taste, matching and technology of instant noodles to serve the rising middle class.

Kangshifu also revealed that diversification of consumption scenarios will be the direction for the continuous efforts of Kangshifu instant noodle.

For example, when communicating with the middle class, the strategy of sports marketing not only provides food support for a group of Chinese athletes such as Lang Ping and Zhu Ting, but also sponsors marathon on a large scale, carries out healthy dietary ideas for runners, and cooperates with CUBA China University Basketball League year to year, so as to create brand and products to create healthy and nutritious images and expand market demand space.

At the same time, in more modern life scenes, such as family meal, outdoors, party, and so on, we should actively explore the opportunities for the growth of instant noodles. I believe that the instant noodle can still maintain strong competitiveness in the future.