Chinese Clothing Brand Wechat Matrix Influence List TOP10

This list is through the observation and monitoring of the official WeChat matrix related data of all the Chinese clothing brands in the Chinese clothing brand database, and the analysis of the Chinese clothing brand WeChat matrix communication rankings.

List

From the MBE index of pmission power, the overall pmission power in March is a little higher than that in February. The former 10,

Brand admiration, urban beauty list, Taiping bird dress down, and Europe's time on the list, the rest of the remaining brands remain.

Next, let's look at the specific pmission index, and analyze the expressive power of each brand WeChat matrix from the communication power of the group and the communication power of the core account.

Speaking data

Although reading is decreasing, fans can praise more.

The TOP10 matrix of China's clothing brand WeChat matrix ranked 399 times in March, and published 907 articles. The number of times and number of articles was lower than that of February.

These account articles received more than 9 million 340 thousand points of reading and more than 70 thousand fans' praise, although the reading volume also declined, but fortunately the number of points increased.

Core accounts break through

The TOP10 brand core account was issued 112 times in March, and a total of 219 articles were released, which was synchronized with February.

More than 50 thousand points and 725w+ readings increased considerably compared with February.

In the case of a slight decline in the team account, the core account has played a breakthrough role, more than the February point of praise is also believed to come to the core account.

7 100 thousand +

In March, 7 brands of public numbers created 100 thousand + articles, namely, AI Ju rabbit, JNBY, Hai Lan's home, YISHION, Bosideng, Metersbonwe, and Ou Shi Li.

Group combat effectiveness evaluation

Anta returned to the first place again. After all, the 50 team accounts are very funny. Although Hai Lan's home has only 3 certified accounts, it can enter the top 10 every time, and the pmission power should not be underestimated.

Congratulations on the promotion of Taiping bird from sixth to third, and the love of the last first has dropped out of the list.

What happened between them?

Core battle effectiveness assessment

AI's core account has the highest pmission power, ranking first, and only the core pmission index of this account is above 10.

You can see a new face -- urban beauty. In March, the pmission power of urban beauty seems extraordinarily excellent, and the core account pmission power ranks tenth. It should also be an important reason for urban beauty to crowd into the top 10 of the team.

In this honor list, there were 6 times of AI rabbit, 4 times of Hai Lan's home, and 2 times appeared in JNBY, Lining and Ou Shi Li.

The core accounts of AI Ju rabbit are the most powerful.

Account matrix analysis

In TOP10, there are 3 brands of women's clothing, they are AI Ju rabbit, JNBY, sinavia and Ou Shi Li, accounting for 40%. The sports brand has 1 - Lining, accounting for 10%; fast fashion brand is YISHION and Metersbonwe, accounting for 20%; men's clothing brand Hai Lan's home and underwear brand city beauty, down clothing brand Bosideng accounted for 10%.

Content analysis

Hot words of the month

How did urban beauty squeeze away love?

Looking at the list above, you have also found a fact that urban beauty performed well in March.

The city beauty has not only squeezed admiration but also won China.

Brand communication power ranked fifth, but also in team communication and core communication power of the rankings also showed a good performance.

From the point of view of the dispatch of urban beauty in March, the average weekly routine of the public is to give welfare to members of the fans. As we all know, the spokesperson of the city beauty is the goddess Ling Ling sister, and Lin Chiling is working with city beauty to develop a new series.

So welfare is not just giving fans to participate in activities.

And underwear, cosmetics, and so on.

This has always been a good way to mobilize the enthusiasm of fans.