Why Did The "Darling" Of New York Fashion Week Escape To Paris?

According to the world clothing and shoe net, Brooklyn Bush Vic, a large number of unconventional young people who didn't know the situation, lingered in the huge industrial style neighborhood on Saturday afternoon, waiting patiently for the latest Eckhaus Latta.

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The output is impressive, and the cool feeling is unbelievable -- including Kim Gordon (Kim Gordon) daughter Keke Gordon Moore (Coco Gordon Moore) also giving the first show, Kim is watching from the stage.

And it was always wrong for Mike Eckhaus and Zoe Latta to start in 2011.

It's not the first time either.

But Maia Ruth Lee, the artist who has been pregnant for 8 months, has also been recruited into the show. It reminds you that the T version of the fashion show is so easily overturned.

Time replay for 9 hours, the same industrial area witnessed the Alexander Wang guerrilla style fashion conference, surrounded by metal railings, and the spectators who came to work hard to catch a glimpse of the second conference of the evening.

Then there is a grand show party called #WANGFEST, which is held in the warehouse across the street.

Those clothes are simply unremembered. The press conference is equivalent to a brand name Festival, striving for a Page Six.

For the fashion week in New York, it's like knocking the blackboard on the blackboard.

Overproduction can not make up for the mediocrity of products.

But many of the most popular young designers in New York, including Proenza Schouler and Joseph Altuzarra, moved to Paris, leaving more breathing room for designers still showing in New York, such as the Maryam Nassir Zadeh conference held on the runway of the East River Park (East River Park), and the live performance of the Solange.

Of course, the strangest new names are obviously the biggest beneficiaries, such as the Beckett Fogg and Piotrek Panszczyk on the top of the high school teaching building in the lower east side.

"A more famous brand has gone to Paris, and now the spotlight can brighten the younger generation of designers." Susanna Lau of fashion blog Style Bubble points out brands like Vaquera, LRS and Area. "Of course, the timetable is definitely empty now, but I also think that brands are filling the energy vacuum."

Although Eric Wilson, fashion director of InStyle, said that this season, she went to New York to see Matthew Adams Dolan: "there is no way to deal with brands that I can see more and more mercilessly."

Back to Eckhaus Latta.

"This show is still testing the water," Latta said, adding that the past failed to put all the series of single products on the T station. "It has been very sad for us."

Now they have all the pition series, and it's relatively acceptable not to put everything on the T platform.

Their biggest series was spring and summer in 2018. In order to keep pace with last year's sales growth, the designer hired employees for the first time in charge of sales, production and accounting.

"If someone asked 1 years ago," what is your retail strategy? "We will ha ha ha," Latta said. "But now we try to do it, and it will not bring any bad consequences.

We will not produce 3000 clothes and then we will sell them all. "

Amanda Carter, founder of Mode, a boutique public relations company, said that the audience of the press conference also increased from about 250 to 600 in the last season. Mode also represented the most popular R13 designers, Maryam Nassir Zadeh and Maki Oh in other New York fashion week schedules.

The brand is about leaving, but it's basically the same as building houses: if you have talent, people will come to see you whenever they are right.

(Eckhaus Latta selected the site of the buswick can accommodate more spectators.

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"I have always believed that I can walk slowly and steadily in order to win the competition," said R13 Chris Leba, who worked as a designer in Ralph Lauren. He made the tannin series a senior garment series 8 years ago, far from being a new brand.

But for New York fashion week, it was relatively new, because R13 only made its debut in 2016, and then revealed the past experience to the media.

He turned the R13 into an insider's must see fashion show on the obvious spoof of the American nostalgia file, and sent a batch of nostalgia American nostalgia files on Thursday's spring and summer conference in 2018.

"This process must be very methodical, patient, and so on, and can not be compromised because it wants to succeed or make big money," Leba said. "The more distinctive you are, the less audience you have."

He insisted that the depth and breadth of R13 products picked up by buyers were correct.

He sees his conference as an incentive for himself and his team to perform best.

"Every day there will be new and cool things on the market.

We must stay above our competitors to stay competitive.

If you are strong, you will have your own market. "

If the audience of Mansur Gavriel show can also explain the problem -- the CEO of Shira Sue Carmi and the Pierre-Yves Roussel chief executive of the fashion department of Lu Wei Ming Xuan group (LVMH) also come to see the show. It only shows that people have great interest in the first show of Rachel Mansur and Floriana.

The series is mainly made up of coats and sweaters. The colors are firm neutral pink and blue, bright red yellow and neutral neutral colors.

It's just that the brand doesn't have a single standard. Gabriel says the biggest challenge is finding the right camel hair, pure wool and cashmere. "We like to wear your soft coats gently, and make you look beautiful."

It's easy to say, but in the end, the conference itself is really warm.

The series will be sold on the website after the Mansur Gavriel Conference on Sunday. Later this week, the selected retail partners such as Net-a-Porter and Bergdorf Goodman will be launched. Monday night, the boutique shops in the SOHO area will also be organised.

"Retail is very important to us because we need brand driven by concept," Mansur said. "We like brands to have their own concepts, concepts are driven by shape, material and color, so we feel that it is easier to expand to other products."

The brand was also caught up in management problems due to the sudden surge in sales volume: This is caused by a lot of interest in the symbolic bucket bag that opened the new chapter of the brand.

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Talking about how to manage growth, the Toronto brand Beaufille, who appeared in New York in 2016, also has experience. The founder of Chlo Gordon and Paris Gordon were spending almost the last 10000 dollars in the autumn and winter fashion show, which was almost desperate. Chlo said that it was the first show in New York that led to a 300% increase in business.

Paris said: "we want to go up to another level, we want to be a walking show, we want to stay longer -- but we have to figure out how to go the right way."

On the Friday issue of the spring and summer 2018, the color of the clothes is brighter, the sleeves are bigger, and the waist is tightened.

"Our brands can really achieve a balance in the direction and fashion, and wear them very well," she added. "We need to do wholesale with a sustainable approach, and profits can take on more risks."

Vaquera is taking risks. The brand has 4 designers behind it, famous for its absurd design and its main business themes.

They are on Tuesday afternoon's fashion show in the basement of the Church Street Boxing Gym gymnasium in the financial district.

The theme of this series is related to "fame", including the designer's "American Express Gold Card skirt" worn by the 1995 costume designer Lizzy Gardiner to attend the Oscar prize presentation ceremony.

Each guest has a Vaquera credit card on his seat.

Patric DiCaprio, one of the Vaquera designers, said that when they decided to reinterpret the dress, the four group had already deconstructed the reputation.

David Moses adds that the four people now have identity crisis in the industry: "this has a lot to do with money."

As a contestant of the CFDA/Vogue Fashion Fund design competition, this young brand has considered the business potential more carefully than ever. However, the most realistic works on the fashion show are always lacking the irony of the heavy white bathrobe, which is the new generation of "high quality" bridal dress.

Their show notes also contain identity anxiety as designers: how can they turn their reputable, fashionable, smart comments into a commercially sustainable brand? "I don't quite understand what business is like," wrote the poem in the show's notes, "I should be authentic, but what does it mean? Ah ah ah ah!"

They may not know what this "real" is, but they seem to understand what the brand is like.

The more the future grows, the more prominent the challenge.

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