Monica+Andy Opens Second Guide Stores In New York

According to the world clothing shoes and hats net, children

This week, brand Monica+Andy opened second "Guideshop (Guide stores)" in Upper West Side, 410 Columbus Avenue, New York, to further expand their physical retail network.

The guide store covers an area of 810 square feet (75 square meters), adjacent to Pure Barre and Scotch and Soda.

The company's name "Monica+Andy" comes from two founders, currently CEO Monica Royer, and her brother, chairman, Andy Dunn.

Andy Dunn is also the Internet.

The founder of brand Bonobos, who sold the brand to the US supermarket chain giant WAL-MART at a price of 310 million US dollars last week.

Influenced by Dunn, Monica+Andy's physical retail business model is very similar to Bonobos. Their store is called Guideshop.

Customers can try them on at the experience store first and then buy them online.

However, unlike Bonobos and other Internet brands, Royer did not first launch the Internet business, then entered the physical retail business. Instead, it adopted a multi-channel mode at the early stage of the company's development, and at the same time developed two retail businesses online and offline.

Monica+Andy launched its e-commerce website monicaandy.com at the beginning of its establishment in 2014, and opened its first flagship store in Chicago in July of the same year.

The price of Monica+Andy's single item is generally between 20 and 70 dollars, and the price of the gift box is between 250 and 1000 dollars.

With the support of shareholders such as Cota Capital and Shoprunner CEO Sam Yagan, Royer plans to further expand the company's physical retail business, and the next guide store is expected to open in Losangeles at the end of this year.

She said that the current electricity supplier is still the fastest growing sales channel, but the development of the physical retail network is an indispensable part of the company's future.

Royer said: "experiential retail is the trend of the times. We hope that we can integrate our retail space into people's lives."

She believes that allowing parents to interact with their parents and children in a physical store will help build closer ties between brands and consumers.

For example, the guide shop in New York will provide music and art courses, baby bathing, and one to one clothes try out appointment and many other services.

Royer pointed out that this store mode is a brand new development direction for the growth of Monica+Andy brand.

"We were originally just a blanket for infants and young children, but we soon realized that the demand for clothes for newborn babies was not satisfied," Royer said.

In order to seize this opportunity, Royer launched a brand new Baby 's First Layette commodity category, ranging in price from 250 to 1000 dollars.

This month, Monica+Andy launched the Luxe Deluxe Trunk series gift package, which includes a full set of clothes for the needs of newborn babies.

Royer said: "we are leading the development of children's products market.

Buying children's products is a very personal experience. Our guide shop in New York can better satisfy the needs of our customers.

In the future, we will extend this model to the whole of the United States.

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