What Is The Current Situation Of Children'S Clothing Industry In The Market?

According to the world clothing shoes and hats net, at present, the average annual newborn population in China is about 16 million, plus the liberalization of the two child policy, and the growth of children's clothing consumption continues to grow.

In addition, more and more 90 percent of mothers become mainstream consumer groups. The price of children's clothing buyers is lower than that of consumers. They are willing to pay higher prices for children with high quality and safety.

However, experts survey found that parents for infants

The safety awareness of this category is often very weak. 46% of respondents said they did not know the safety requirements of infant clothing, and the proportion of respondents who ignored the safety risk of back rope was as high as 88%.

China's first mandatory national standard for infants and children's textile products (children's wear): infants and children

The product safety technical specification will be enforced in June 2018. Now the two-year pition period is more than half. Are children's clothes qualified in the market? How should parents choose safe clothes for their children?

Statute

Safety standards for children's wear are over half of the pition period.

In 2015, the first mandatory national standard GB 31701 - 2015, "infant and children textile product safety technical specification", issued specifically for infants and children's textile products, was released in June 1, 2016. The standard was formally implemented in June 1, 2016. The safety performance of infant and children textile products (children's wear) was comprehensively standardized, and more stringent requirements were put forward for chemical safety and textile machinery safety performance.

According to the requirements of the "specification", children's textile products are divided into two categories, which are suitable for infants and young children aged 36 months or below, who are dressed or used for infants and young children. They are suitable for children aged 3 or above, who are wearing or using textile products for children.

The standard stipulates that infant textile products should meet category a requirements. Children's textile products with direct contact with the skin should meet the requirements of category B at least. Children's textile products with direct contact with the skin should at least meet the requirements of category C.

In addition, children's textile products should be marked with the standard number and the safety technology category, and infant textile products should also be filled with "baby products".

Taking into account the reasons of merchants' digestion and inventory, the standard stipulates that there will be a pitional period of two years for the infants and children's textile products produced by businesses before June 1, 2016, but the infant and children textile products produced after June 1, 2016 must be strictly enforced.

If the existing products comply with the requirements of GB 31701, the safety technology category of the tag can be marked according to the requirements of GB 31701, so as not to re adjust the product after the pition period. If it does not meet the requirements, it must comply with the relevant standard requirements.

Today, the two-year pition period is only half the product logo of children's wear market is still chaotic.

Scene

Children's clothing labels are a bit messy.

In a 23 year baby's pink dress called FZ/T81014, the product standard is in the form of "2008". Although the safety category is marked with the word "GB 31701", it does not include the category of safety technology that belongs to category A or C. It is simply labeled as "baby products" and the label is ambiguous.

In the same store, the implementation standard of a hyacinth blue dress is FZ/T73026 - 2014, and the safety category is clearly labeled as GB 31701 - 2015 B class. Another implementation standard for 18 month baby prints is changed to FZ/T73025 - 2013, and the safety category is simply labeled as "baby products".

Reporters randomly viewed three dress labels marked three implementation standards, ordinary consumers are difficult to distinguish which standard is better, easy to see the level of safety technology category merchants are sometimes labeled, sometimes ignored, which allows mothers to buy clothes for children when there is no suitable.

After that, the reporter looked at 5 clothes in a la sell bell store selling children's clothing. The safety technology categories labeled on these clothes were "GB 31701 B class", and no one was labeled "higher class".

During the period, a mother came to buy clothes for her children. She told reporters that her choice method was to feel the handle and look at the style, and to choose the pure cotton fabric, but the label should be "not very clear".

The sale of infant clothing and children's clothing on the Internet is a standard absence.

There is no quality and safety standard label on the sales page of an infant's belly bag, and the product safety category is impossible. The business shows the cute products with large pictures.

In a shop called "Beibei Yi", a baby's home clothing is sold up to more than 40 thousand pieces, but in product information, it is labeled as "safety class: class a", and there will be no more detailed identification.

Judging from the comments of a buyer, this dress is not as good as advertised by merchants. It has metal buttons on clothing, and it is not seamless, which affects the comfort of wearing.

Other buyers are only concerned about losing color, whether it is pure cotton or not.

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Investigation

Children's clothing consumption safety cognition is generally low.

On the one hand, the logo of the enterprise is not in place. On the other hand, the consumer's overall cognition of the safety of infant clothing is also needed to be improved.

In May of this year, the China Clothing Association joined Jingdong children's clothing.

Pregnant baby released a "white paper on consumer safety of Chinese children's clothing" to remind consumers and baby clothing manufacturers, sales agencies and other safety concerns.

The white paper shows that the three most important factors for consumers to buy baby clothes are material, style and handle. 93.4% of consumers prefer cotton material.

Through more detailed analysis, Yang Jinchun, vice president of the China clothing association, found that although most of the respondents had the awareness of consumer safety in clothing for infants and children, for example, they would be biased towards pure cotton and natural fibers on the material.

However, from the results of questionnaire analysis, consumers' cognition of children's clothing consumption safety is still at a low level, and the awareness of consumer safety knowledge such as safety standards and technical content is relatively low.

For example, 40.75% of consumers do not know that infants and children's clothing has hidden dangers, few or no safety concerns; 37% of consumers do not pay attention to the safety technology category of infant children's clothing, 23% of parents do not know the GB31701 standard, only 27.89% of respondents know that the word "baby products" should be clearly marked on children's clothing products, and more than 30% of consumers will choose dark, bright, rather than light and soft products when buying children's children's clothing.

On the understanding of the important safety hazard of rope, the lack of safety knowledge revealed by consumers is even more anxious. Only 7.8% of respondents correctly know the safety risk of head and neck and back rope, and the proportion of respondents who ignore the safety risk of back rope is as high as 88%.

Prompt

How to buy safe children's clothing?

In this regard, Yang Jinchun said that consumers should pay attention to the use of tags, labels and other instructions for baby clothing, learn and understand its meaning, at the same time, attach great importance to the physical and mechanical safety risks of baby clothing, try to avoid buying clothes with long rope or string, buttons, beads and other accessories should be pulled to ensure firm, metal and plastic accessories should be handled by hand to ensure that there is no sharp edge and edge.

Clothing manufacturers should also provide complete and accurate instructions for guiding the safe consumption behavior of children's clothing.

Guo Wensong, deputy general manager of China textile standard inspection department, also said that the GB31701 will be formally implemented in June 1, 2018. At that time, both the online and offline children's clothing should meet this standard.

In addition to paying attention to chemical safety requirements, children's clothing may also cause a variety of mechanical hazards during the wearing process, such as clamping events caused by zippers, sharp objects injury, lash, hook and entangling, etc. the new standards include the tensile strength, the sharp edge and sharp edge of the new children's children's clothing accessories, and the safety requirements for the rope on clothing, such as the length of the rope can not exceed the bottom of the clothing, etc., to prevent possible injury to children when playing.

More interesting reports, please pay attention to the world clothing shoes and hats net.