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Van Cleef & Arpels Opens E-Commerce Platform To Watch Internet

2015/11/10 22:07:00 47

Van Cleef & ArpelsE-Commerce PlatformNetwork Marketing

Recently, Van Cleef & Arpels (Van Cleef & Arpels) also announced that its e-commerce platform was formally launched in China.

The purpose of e-business is to narrow the distance with customers, meet their needs, and create a perfect online shopping experience for them.

adopt

Electronic business platform

You can search more than 550 works including jewelry, watches and high jewelry series. Each search category has a detailed description and different angles of work pictures. Some works also provide 360 degree panorama, so that guests can understand the works in all directions.

Van Cleef & Arpels e-business platform will also provide rings.

Shopping guide

To help guests choose the right size, while providing gemstone care advice.

And encourage guests to share their favorite jewelry wish list.

Guest

Online order

The information is strictly confidential, and customers can place orders through the online call center.

The work will be packed in Van Cleef & Arpels special gift box, accompanied by the authentic certificate of the work, delivered to the customer together.

It is understood that since 2012, Van Cleef & Arpels began to embrace e-commerce platform. By 2013, it launched e-commerce platform in 16 countries of the world, and now officially opened the e-commerce platform in China, and plans to enter the Canadian market in October.

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In the tail of September, Jingdong officially announced that they signed the LVMH group's watch brand TAG Heuer and became the first brand cooperation platform of the brand in China.

Moreover, Jingdong will adopt a proprietary mode to build a flagship store for tiger, which will be sold directly from the Swiss warehouse to the Jingdong warehouse and distributed by Jingdong logistics.

In terms of products, the first batch will be launched on 61 models. In addition, there will be products specially supplied for Jingdong. The special G.E.M. of the Formula One stainless steel watch is officially landed in China, and exclusive online sale will be held in Jingdong flagship store from September 28, 2015 to October 7th, with a limited sale of 350.

The price is synchronized with the offline price. The unit price varies from 10000 to 30000, and the unit price is about 15000.

According to the data of Jingdong mall, hundreds of watches have been sold. Among them, a series of Carlile series mechanical male watches sold well, 50 of which are sold well, with a favorable rate of 94%.

At the same time, we can see that some styles will participate in Jingdong's double 11 activities, and the order will be reduced by 600 yuan.


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