Should Women'S Shoes Industry Start International Development Strategy?

When most industries are entering "cold winter", China's

The industry has not been spared, entering the depth adjustment period.

On the China Fashion Week held recently, Luo Shaoqiang, President of the shoes brand Q, said the sales volume of the entire women's shoes industry is declining. The next two or three years will be the survival stage of the women's shoes industry. In order to deal with the crisis, Q has chosen to go abroad and Korea.

Cross border cooperation for better development.

A few days ago, women's shoes were faucets.

Its interim results as at the end of 8 were released.

As a former "shoe king", BELLE's footwear business and same store sales have declined for several consecutive quarters.

From the beginning of March this year to the end of 8, the number of shoe stores in mainland China has decreased to 424.

The phenomenon of BELLE is not a case. It is almost the same as BELLE.

Daphne's three quarter earnings report showed that in the same quarter, its same store sales growth rate dropped 19.7%. In the three quarter, the sales outlets closed 219 stores. In the first three quarters of this year, Daphne had closed 400 stores altogether.

In the industry view, the footwear industry is facing a cyclical bottleneck, competition is increasingly fierce, the impact of the electricity supplier is particularly obvious, the entity store has even become a "shoe shop".

Insiders told reporters that in recent years, the footwear industry's competition is more intense, especially by the impact of the electricity supplier, some of the physical stores have become "try shoes store".

According to analysts, the shoe industry has slowed down its pace of development and has become a normal business.

In the continuing downturn of women's footwear industry, Xiamen's shoe brand Q has been on the road in recent years.

In recent hot China International Fashion Week, Q has released the 2016S/S fashion trend not only as the sole brand of women's shoes but also with the new Korean designers. Its president, Luo Shaoqiang, has also announced the launch of the international strategy of Q.

Why does Q start the international development strategy at this stage? Luo Shaoqiang said that the situation of women's shoes industry in the past two years has been aggravated by the survival of the fittest. However, the upgrading of an industry is bound to undergo such a process of ebb and flow.

"The domestic women's shoes industry has been lacking originality for a long time, and the phenomenon of plagiarism is serious, and the strength of operators is different. The competition is still in the vicious stage of price war."

Luo Shaoqiang believes that innovation is always the core of the fashion industry competition, and product development is the top priority.

Luo Shaoqiang revealed that through field visits and cooperation with multinational designers, Q will fully collect information about women's fashion preferences and foot characteristics, design a more comfortable and more fashionable fashion shoes for women in the world, will further promote the Q women's shoes into the international market, and create the brand of international fast fashion women's shoes.

It is reported that the downward pressure on women's shoes industry is relatively large, with limited international and domestic demand, fierce competition for homogeneous products, coupled with high cost, high inventory and low profit operating conditions, forcing companies to face "shuffle".

The industry believes that although the inventory is imminent, enterprises should also strive to get rid of the trap of low profit, find a way out in the products, be bold in innovation, and stimulate the intrinsic potential of the brand itself.