Franchise Needs To Choose The Right Brand.

Those who want to join the industry should ask the previous franchisees for more details. This will avoid unnecessary trouble. Many of the franchisees only listen to some written materials such as headquarters or instructions. When they sign up hastily and wait for a dispute, they find that the headquarters is smaller than their own stores. ability And experience. Therefore, it is necessary to go to headquarters and its franchisees to collect first-hand on-site information. When selecting franchising chains, the prospective franchisee can ask headquarters to provide relevant information. If headquarters can not provide it, it is best to think twice about it. In addition, you can ask the headquarters to provide the number and location of the existing franchised stores. Please recommend three stores that are similar to the expected business circle. The franchisee will spend some time visiting and discussing the business after the selection. If you know whether the actual operation of the franchisee is really like general headquarters, what kinds of problems are likely to happen in the normal operation of the store, and how to deal with it and the degree of support from the headquarters.

Many join the headquarters like married couples, if it is with a little money and not too rich couples together better. "Because people with this trait, on the one hand, have financial pressure and work experience, because they really want to do this job and do not give up easily because they can not endure hardships." An insider in Taiwan commented on the choice of franchisees. On the other hand, choose headquarters Although we should not be greedy for petty advantages and small losses, we should not be able to feed cattle on a business mentality because of the small amount of investment. The chairman of a chain corporation in Taiwan said: if the franchise money is only one or two hundred thousand yuan, a lot of franchisees are likely to have the idea of "losing even"; if franchising money is raised to one or two million yuan, the operators will be more attentive. In this way, we can get the due benefits for both franchisees and headquarters.

Joining in is indeed a successful shortcut for those who want to start a business. According to the statistics of Japanese retail industry, 80% of the independent shoppers were closed in the first year, and only 8% of those who could hold up to fifth years. Chain store In the first year, only 20% of the operators were closed, and 77% of the chain stores could survive for fifth years. The survey proved that "joining must be more cost-effective than starting a business." But it is also worth noting that in Japan, the closure of the chain headquarters is nearly 80% within five years. Therefore, we must be cautious when choosing headquarters. A headquarters with a certain store opening experience and a large number of chain stores or at least two years of development will have a business guarantee. Some new affiliate systems are not long enough to develop themselves in the market. They haven't experienced market experience yet. Customers' consumption habits have not yet been formed, which is likely to cause a temporary business boom.

In addition, the competitiveness of chain brands is also the key to success or failure. Observing the development of the United States and Japan, the future of chain operation must go from the single store competition to the brand competition, that is, the competition between chain systems. "The chain system with a consortium background will definitely take the lead in the situation of strong financial and development team capability". Therefore, the choice of the weak brand owners, although they can pay less and royalties, but relatively, they can enjoy the resources and help of headquarters less; many things are to rely on the franchisee to take care of themselves, competitiveness is naturally weaker. As a matter of fact, the more stringent the headquarters conditions are, the more complete the franchise system and the stronger financial strength and strength are. Because of this, the more reputable chain companies choose to join the owners, the more tightly they check. Before filling in the application form, I do not deny that the franchisee has the freedom to choose to join the headquarters, but once the form is completed, it is the turn of the head office to choose the owner.