"Pink Storm" Sweeps China's Female Market

It is understood that women's underwear originated in Europe and the United States in the 1980s, the introduction of China in the late 80s, nearly ten years ago, with the rise of women's underwear counters and women's underwear stores in various shopping malls, women's underwear has begun to be accepted by consumers. One data shows that in the European and American markets, women have 10 underwear / underwear per year, and Hongkong and Singapore have 6 underwear / underwear per capita in Southeast Asia. Just seeing the successful experience of foreign countries and the huge potential of China's female underwear market, a lingerie boutique has sprung up in China, and the high-end brands such as Ttiumph, Anli Fang, man Ni Fei, and admiration have been gradually understood and used by Chinese female consumers.

In search of Baidu's "underwear monopoly" keywords, reporters found that some well-known brands, such as thousand dollar 9 yuan brand underwear, man's underwear, Monroe underwear, Ting Mei underwear, and many Anna underwear, all opened online stores. And reporters in China's largest C2C platform Taobao online "underwear" keyword search found that the business of underwear business reached more than 20000, most of which are mainly female underwear business, and some businesses began to specialize in women's underwear.

The beauty shop is one of them. In March this year, they just got a good store sales in a short time and got the recognition of the buyers. According to Chen Junru, director of the shop, the main business underwear is mainly Japan and Korea. Japan and South Korea underwear has the advantages of good functionality, easy deformation, and novel appearance, but the disadvantages are not easy to buy, and the market price is very high.

Why online Underwear Chen Junru has her own unique understanding: first, online shopping has become a popular trend, especially after the rapid rise of women in 80s. Their growth is accompanied by the growth of the Internet, so their dependence on the Internet is very strong. In recent years, Taobao, pat and other domestic large enterprises. C2C The rise of websites has led to the trend of online shopping. Secondly, online direct selling has the unparalleled advantages of traditional department stores and franchised stores, such as rapid product updates and fast and accurate consumer feedback information. Once consumers are satisfied with what products they need, they can quickly enter the goods. Meanwhile, online promotion is easier and closer to targeted consumers and more targeted. Finally, the price of online shops has great advantages compared with traditional department stores and specialty stores, especially some new underwear with unique functions and new styles. Price Generally, it is much lower than that of a physical store, so it attracts countless women who pursue fashion.

But Chen Junru also admitted that although the price is the primary factor of buying underwear online, but due to the sharp increase in online shop costs, the era of cheap online shopping is coming to an end, so the provision of quality services is the fundamental consideration of online shops. Reporters found in the beauty shop, although this is a monopoly shop for women's underwear, but it also through the establishment of "underwear size and wear", "underwear cleaning and maintenance", "breast special training method", "how to buy underwear" and other columns of women's underwear purchase, dress, maintenance are all directions. At the same time, in the shop's "purchase instructions", the play beauty shop also made painstaking instructions about "chromatic aberration", "express", "about feelings", "about replacement", "about size" and "about purchase", so that reporters feel the meticulous service of the store manager.