New Normal: Seize The Policy Opportunity Is The Key.

Indeed, only innovation can inject vitality into enterprises and industries.

At this spring fair, the reporter noted that the professional clothing market represented by the Guangzhou white horse clothing market and the red cotton international garment city began to play the role of the incubator of the clothing brand, and exhibited the brand that was born in its shopping malls.

And the North faction clothing Liaoning Haicheng West willow market under the guidance of the local government has gone out of the market shopping city, mall clustering, product branding, marketing and commercialization of new development road.

Fan Jingguo, deputy secretary of the Party group of the people's Government of Haicheng, Liaoning, said in an interview with the China Daily News reporter that "the new normal" is both a challenge and an opportunity.

Trousers and cotton clothes are the two core products of Western Ryu Jin in Haicheng, and the northern dress is a regional brand concept proposed by the local government in order to promote the development of the industry.

"We have registered Xi Liu as the trademark brand of the North style dress, which is to innovate on the concept, and then to find the fulcrum of future development for Xi Liu's clothing cluster."

"One road and one belt" is our country's strategic conception of promoting economic development, which makes the West Liu people see the direction of breakthrough development.

Fan Jingguo said that in order to make the northern costume bigger and stronger, since last July, the West Liu government has led more than 100 local merchants to find markets in Shanxi, Shaanxi and Xinjiang.

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Up to now, there are 17 Xi Liu post stations along the Silk Road Economic Belt, such as Shawan in Xinjiang, so as to build more West Liu brand into the northwest and further open the international market.

At the same time, Ryu Jin introduced the Yiwu small commodity market to the local market and began to take part in the local market.

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In addition to broadening sales channels, the West willow people try to work hard on product innovation.

For example, the production scale of trousers such as sports pants, outdoor trousers and so on besides trousers and casual trousers is constantly increasing.

Like Xi Liu, Jiangsu Wujiang Shengze, which has the reputation of "silk capital", has begun to actively deal with the "new normal" of the industry.

According to Zhong Yonglin, deputy secretary of the Party committee of Shengze Town, Wujiang District, Suzhou, "the new normal" means that the manufacturing industry should pform from the past to win by quantity.

Against this background, as China's silk textile production and distribution base, Shengze's enterprises have begun to focus on product R & D design, enhance the technology content, and launch products with high added value.

"Innovation is the best way to deal with the" new normal ".

And for local importance.

China's Eastern Silk Market is currently preparing to implement three innovative development strategies.

According to Zhao Juguan, deputy director of the Jiangsu Wujiang high tech Industrial Park Management Committee and director of the China Eastern Silk Market Management Committee, in addition to actively organizing the second Jiangsu (Shengze) Textile Expo, in order to adapt to the "new normal", for the traditional silk textile market, they are ready to upgrade the format and hardware facilities, and strive to make it into a shopping mall textile trading center.

Secondly, Wujiang Shengze has also begun to try to build an online virtual trading market for Oriental silk.

Zhao Juguan said that at present, they have created two online trading platforms, one is China's silk net, the other is the Eastern market (000301) exchange.

Based on this, broadening the radiation range of the Eastern Silk Market.

Last year, the former achieved 67 billion yuan of pactions, and the latter amounted to 70 billion yuan.

"The goal of the future is to integrate all the merchants in the market into these two virtual trading platforms."

"Going out" is a great strategy for China's economic development. Zhao Juguan is ready to seize this opportunity to let market merchants go out to develop.

"We have established the East silk market foreign trade service center. We are ready to teach our business people to learn English and trade."