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YOUNGOR Is Becoming A Designer Without Proper Clothes?

2015/3/21 11:56:00 28

YOUNGORClothingBrand Strategy

  

Youngor

The clothing industry has become insignificant, and the great opportunities for finance and real estate can be successfully nuggets. This is like learning a foreign language. Why do most people learn a foreign language? The reason is very simple. Learning a lot of foreign languages is essentially an ability problem, not an opportunity problem.

At the end of 2007, YOUNGOR was criticized publicly for its main business and speculative profits. YOUNGOR was on the list.

In addition to stock and real estate investment business, other businesses of the company have become insignificant.

Data analysis, YOUNGOR holds China Life Insurance,

Bank of Ningbo

And the shares of nearly ten companies such as CITIC Securities, which made YOUNGOR's investment income in 1~9 month in 2007 reached 223 million 600 thousand dollars, accounting for 98.5% of the total profit of the company.

In most people's impression, YOUNGOR's suits and shirts were once the first brand in the clothing market.

How can the total profit volume of a clothing leading enterprise be basically the same?

clothing

Irrespective of it? Why is such an excellent clothing company a stock and real estate investment company?

Since 2002, YOUNGOR has adjusted the vision of the enterprise to "create an international famous brand and build a century old enterprise". The reason for the adjustment is "emphasizing internal strength". For this reason, YOUNGOR also decided to withdraw its equity investment in the two companies by 200 million yuan, so as to pfer funds to the main industry.

However, it is puzzling that in such a high-profile emphasis on the main industry, the company began to enter the real estate business, since then, almost every year, YOUNGOR has adjusted the investment in real estate.

The result is that real estate has outperformed the textile and apparel industry as the engine of YOUNGOR's growth.

For example, sales of shirts and suits in 2002 were 1 billion 300 million, 1 billion 700 million in 2006, an increase of 30%.

Real estate revenue increased from 500 million in 2002 to 1 billion 900 million in 2006, an increase of 280%.

On the other hand, YOUNGOR has not given up its efforts in financial investment.

As of September 30, 2007, YOUNGOR held ten shares of listed companies.

In November, YOUNGOR subscribed 100 million shares of Haitong Securities for 3 billion 588 million.

At the highest time, YOUNGOR held a stock market value of 24 billion yuan.


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