Customer Stability Rate 100% Eaton Kidd Market With Word Of Mouth

With "running the same man" and "TV drama" School uniform With the increase of search volume in the same paragraph, Eaton's school uniform brand has gradually entered the public view. It focuses on the design and production of campus clothing, and the value proposition of "introverted, elegant and refined" design and "leading the transformation of Chinese campus dress and promoting the reconstruction of common educational value", occupying the Chinese school uniform market and becoming the first school uniform.

It is understood that in the clothing industry with a high turnover rate of large clients, Eaton, as a more specialized subdivision of "school uniform", has achieved a stable customer rate of 100%, and its revenue has also increased year by year. For example, its sales volume was 180 million yuan in 2013, and it exceeded 300 million yuan in 2014. Moreover, the 3 consecutive sales and output ranked first in the Chinese school uniform industry. Why did the complex client group of the school decision-making system reach such a high viscosity, and the market Blazers went forward steadily? For this reason, the reporter visited Eaton's "world school uniform factory".

　 Unique design concept and strict quality.

We know that all countries School uniform They all have their own characteristics: the British school uniform is classic and its temperament is implicit; the Japanese school uniform is fashionable, but it is a fashionable symbol. But the Chinese school uniform has not yet gone out of the strange circle of sportswear. As the top one billion population of China, the huge market of school uniform has not received the attention of most people, and has become the real marginalized market in the Chinese economic chain.

"As the brand of the world's top five hundred member enterprises, we cherish the quality of products and have a unique and strict three quality standard guarantee system." Eaton Ji De internal staff said. I understand that the triple quality assurance is: strict internal QC quality supervision system; official access and three level quality inspection agency reporting and regulatory spot checks; international SGS independent "flight" detection.

In today's Chinese school uniform market, practicality is greater than aesthetics, which is the biggest problem for Chinese school uniform design and aesthetics upgrading. "The school uniform in China can not be called design, but it is mostly moving or imitating." Fashion Critic Lin Jian said so. There are 8 people in Eaton Ji De design center, including buyers, craftsmen, print master, exhibition hall, teacher and school designer. They want to refer to the styles of school uniform brands such as the US FrenchToast, and regularly gather information about New York and Hongkong fashion week, and the design elements of Armani, LV and other brands that may be suitable for college style. Eaton Kidd was inspired by a ArmaniKids baseball suit worn by Beckham's son, and developed a baseball suit for a school in Nanjing that wanted to increase the sportswear style.

Eaton Ji De relies on product quality, brand positioning and differentiated services, and won the leading position in the campus market.

Deep education ideas and profound cultural connotations

Behind Eaton's rapid growth is the praise and dissemination of the value of common education. Compared with other teenager brands, Eaton GID did not pay much attention to the trend of every season. Its products can be generalized by classical, restrained, elegant and refined. Eaton, who is now at the forefront of fashion, is just like the trend. It stresses the spirit of independence, individuality, brotherhood, bravery, honor and mission.

Eaton Ji De's design is different from the previous school uniform design. For example, the opening ceremony of the twelfth all motion meeting in August 31, 2013, the 12 little angel who lit the "Torch" of the "Torch" was dressed in Eaton's school uniform; while this year, when the queen of Denmark visited China, the school girl wearing the school uniform was also Eaton's brand. It can be said that Eaton's restrained, elegant and well trained style perfectly set off the temperament of Chinese youth's independence, personality and fraternity in the new era, so they will be repeatedly selected on major occasions and lead the trend again and again.

In fact, school uniform, whether as a dress culture or as a campus culture, deserves attention. Eaton's praise of independent personality, personality development, fraternity attitude and loyalty to quality has redefined the temperament of contemporary Chinese students. It is the ideal endorsement of the new age, "just a classmate, a young man, a good scholar, a good scholar and a good spirit." As the first school uniform in China, it focuses on the study of classic British campus clothing. It is rooted in the excellent campus culture, conveying the connotation of education with clothing as the carrier, and imperceptibly impressing the essence of students.

　 The first Chinese school uniform is heading for international.

Eaton, director of the brand exhibition booth, told reporters that in recent years, the group has put forward a strategic plan to comprehensively promote transformation and upgrading, innovation and development, and promote the overall upgrading of products, services, brands and value chains. In particular, we should increase investment in independent brands, innovate marketing models, enhance brand awareness and influence, and achieve upgrading from "made in China" to "created in China". "Judging from the effect of this Canton Fair, we have succeeded in taking the first step in internationalization." The responsible person told reporters confidently.

Eaton Kidd is now known as the "world". School uniform The factory, whose pursuit of quality and cultural consciousness is beyond the reach of other producers, has reason to believe that Eaton's brand has expanded its overseas market to the international stage from the perspective of specialization, branding and internationalization. We will wait and see the future of the "world school uniform factory".