The Pathfinder Invested 500 Thousand Yuan To Support The Work Of "Guarding The Hoh Xil".

Diroad is named after discovery Road, meaning "discovery road". The Pathfinder word is "a group of people who like outdoor and like to discover themselves".

At the same time, "look for an impossible person!"

Rapid growth is rooted in the dream of independent brands.

With the mission of "creating excellent brands and sharing outdoor sunshine life", Pathfinder brand positioning as "pursue technological innovation, provide safe and comfortable outdoor sports equipment for brave and enterprising people", widely adopt new materials, new technologies and new technologies, and products cover all fields of outdoor life.

The brand identity of the Pathfinder is the visual field. The main color is inspired by the color inspiration from the Himalaya mountains of the Qinghai Tibet Plateau. The perfect stand of the earth red and snow white gives people a sense of solidity and proximity to the sun.

In response to the call of "responsible walking", we respect and advocate walking in a way that is beneficial to the residents, culture and environment of the trip, and brave to explore new roads.

Whether it is the design and development of products, or the shaping of brand image, the responsible attitude of walking is always kept in mind.

In the past thirteen years, we have always been responsible for our products.

Responsible and more accountable to consumers!

In order to better carry out ecological environmental protection work in Hoh Xil National Nature Reserve, Beijing Pathfinder outdoor products Co., Ltd.

The National Nature Reserve Administration donated 500 thousand yuan worth of patrol vehicles, outdoor equipment and training fees.

In the donation ceremony of "guarding the Hoh Xil", Sheng Faqiang, the founder and chairman of the Pathfinder, said that the environmental protection work of the cocoa Pathfinder in the west is a model in the environmental protection of the whole country. Under high altitude and extreme natural conditions, they can make the Tibetan antelope population recover. This is a great achievement. It also hopes that the donated products will bring convenience and warmth to the Rangers in the cold environment, so that the Hoh Xil administration can better carry out the patrol work of the nature reserves.