Factors Contributing To The Success Of Clothing Franchised Stores

Many people think that the concept of opening a clothing store must be unique, distinctive, and distinctive. This concept is not wrong, but this concept applies only to single stores, famous stores and many stores.

That is to say, the "characteristic shop" is only applicable to the business model of a certain number of stores.

Once the number of stores needs to be expanded and the number of franchises increased, the goods sold can not be emphasized only on uniqueness. Instead, the mass consumption route must be changed. Products must be very popular.

If an enterprise wants to expand its franchise, it must reach the economic scale of the chain, that is to say, the franchisee should have enough.

Moreover, the continuous charge from headquarters to each franchisee can not be too high.

Therefore, the number of franchisees must be more, and the total fees collected from stores can make headquarters self-sufficient.

However, the number of clothing stores can not be excessive.

If the franchisee opens more, then the scope of each store's business will be smaller, which means that the consumers in the business circle will be less and less.

The number of competitors increased, but the consumer market did not increase as the number of stores increased.

At the same time, the consumer of the storefront can not be restricted like the commodity, and the consumers of chain stores can only target people around the store.

If we are to catch some specific consumers in this limited group of consumers, the consumption population will be even less.

So, for shops with too many characteristics or unique stores, they are not suitable for opening too many branches.

The choice of location is very important.

Different forms of storefront also require different locations.

If the requirements of a certain form of store are not very strict with the business circle, the choice of opening a shop is relatively easy.

For example, convenience stores, whether the business area is the office area, residential area, commercial area or mixed area, as long as the place is more people, there is the need to buy daily supplies, it is suitable for the store, the location is also naturally easy.

From the above point of view, the main factors that contribute to the success of apparel franchising are brand, scale and location. Therefore, investors should make adequate preparations in these areas when they are developing garment franchising business, and accumulate more strategies and flexible application of clothing joining strategies, which will play a very important role in achieving the success of business.

The fashion style of brand clothing is relatively fixed, and the time of delivery is also arranged after each order. Therefore, franchisees should strive to sell goods to the most suitable consumers at the best price and get the highest profit.

The merchandising strategies of franchisees include information management, commodity management, cargo pfer management and promotion management.

Information management refers to the franchisee's retail management system provided by headquarters to pfer store and cabinets data to the headquarters at specified time.

The headquarters reserves data to analyze how to improve the franchisee in the next order, and regularly feedback the VIP card customer points, timeliness and activity rebate to the franchisee.

Franchisees can also monitor inventory according to sales data.