The Marketing Strategy Of Clothing Brand Helps You Succeed.

Doing business requires not only good products, but also good marketing strategies.

First of all, you need to understand what your target consumer's buying motivation is, secondly, you have to know the price of the product is suitable.

In order to enhance brand awareness and reputation, we should learn to stimulate the source and dynamic marketing.

Through the study of consumer behavior patterns, consumer psychology and some successful experiences, we have summed up the applicability of domestic clothing brands.

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1. efficiency priority

The first motivation for customers to purchase is realistic motivation.

In the survey of nearly ten thousand customers, we can see that the most important factor affecting customer purchase is the efficacy of products.

Those who agreed to "decide whether to buy" depending on their efficacy accounted for 86% of the total respondents, far higher than those who chose prices, packaging and other factors.

Judging from the products that are well done in marketing, they are all good products, especially those that can withstand the long-term market test.

The most important thing for any marketing to succeed is to have a good product.

Therefore, the first strategy of marketing is the priority strategy of efficiency, that is, the effectiveness of products should be regarded as the first factor affecting the marketing effect, giving priority to the optimization of product quality and efficiency.

2. moderate price

Price positioning is also an important factor affecting the success or failure of marketing.

For domestic customers who are realistic and cheap, the price directly affects their buying behavior.

For a product, whether the price is stable is directly related to the reputation of the product.

Generally speaking, it is not suitable to change after price is determined, so initial pricing is very important.

Visionary marketers should overcome the idea of quick success and instant profit and low price drilling when determining prices.

The price of "reasonable" and "reasonable" and "marketing" should be the price of "suitable crowd".

First, the price of the product should be recognized by the consumer group. The two is that the value of the product should be the same as that of the same type of product: three, after determining the selling price, the profit rate should be equivalent to that of the operator of similar products.

3. brand promotion

There are four links in the process of customer purchase decision: need awareness, information collection, brand evaluation and choice decision.

One of the most important aspects is brand review.

People buying goods have the motive of seeking fame. Therefore, in order to adapt themselves to this motive of seeking fame, we should constantly upgrade the brand awareness of clothing stores.

The so-called brand promotion strategy is to improve and improve the various elements of the store brand, through various forms of publicity, improve brand awareness and reputation strategy.

Upgrading brands requires both quantity and quality.

Seeking quantity, that is, constantly expanding popularity; seeking quality, that is, constantly improving reputation.

4. source of stimulation

If there is consumption, there is demand.

Therefore, customers are the source of marketing activities.

The focus of marketing activities is not "selling", but "buying" is to stimulate customers' desire to buy.

The so-called stimulus source strategy is to regard customers as the source of marketing, and constantly stimulate customers' purchasing needs and desires through marketing activities, so as to achieve maximum customer service strategy.

5. media mix

Setting up brand and promoting brand is not a single form of publicity.

Therefore, to establish and enhance brand image requires a combination of various forms of publicity.

The strategy of media combination is to use various advertising media in a proper proportion, so as to stimulate customers' desire to buy and set up and upgrade.

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6. dynamic marketing

Marketing is faced with the combination of various elements in the market, and all the factors that affect the market are variable. Therefore, marketing activities must be dynamic.

Only dynamic marketing can ensure the effectiveness of marketing.

The so-called dynamic marketing strategy is to constantly adjust the marketing ideas and improve marketing measures according to the changes of various elements in the market, so as to adapt marketing activities to market changes.

The core of dynamic marketing strategy is to grasp the changes of various factors in the market.

Various factors that affect the market include: the composition and mentality of customers, the cooperation and support of distributors, the strength and dynamics of competitors, the stability and optimization of their own teams, etc.

Therefore, the main categories of investigation are customer survey, dealer survey, competitor investigation, employee investigation, etc.

In short, only by thorough investigation and scientific research can we grasp the market thoroughly and provide a basis for scientific and rational marketing strategies.

The marketing strategy based on in-depth investigation and scientific research is the right strategy.

Constantly investigating and constantly adjusting the marketing ideas, such a dynamic marketing can make a clothing store forever invincible.