Where Is The Direction Of China'S Electricity Supplier? What Is The "Tang Seng Meat" In The Eyes Of Enterprises?

China

The scale of consumption is expanding.

Taking the luxury high-end online shopping as an example, according to the latest data from AI consulting, the online shopping paction scale of luxury goods in mainland China increased by 68.8% in 2011, and the market paction scale is expected to reach 37 billion 240 million yuan in 2015.

In addition, a report on fashion consumption of Chinese netizens shows that post-80s consumers are most positive about online shopping.

Nowadays, online shopping has been accepted by more and more consumers. Various categories such as textiles, garments, knitted underwear products and so on have been included in the business scope of the electricity supplier.

With the continuous expansion of the scale of China's knitting market, many traditional retailers have been "touching the net" to turn the electricity supplier into the "Tang Seng meat" of the redemption industry.

From the analysis of the economic operation of the two quarter of this year released by the China Knit Industry Association, we can see that the domestic market is experiencing innovation in the way of sales, and the growth rate of mobile Internet shopping has reached 232%.

In the future, e-commerce will become an inevitable trend of domestic luxury consumer market.

Where is the wind direction of the electricity supplier?

Recently, just 20 million yuan B round of financing of the mother and baby Electric Business Honey bud baby, has been exposed to a variety of products suspected of selling, although honey bud has issued a number of statements repeatedly, but its interpretation of the source of imported milk powder is still difficult for consumers to relax.

With the upgrading of the "sell door" storm, the rapidly expanding electricity supplier market has also exposed many loopholes and problems.

Honey bud baby was founded in 2011. In China, it pioneered the concept of "mother child brand limited time sale". Every day, it recommends popular brands of imported mother and baby on the website, which is far below the discount rate of the market price, and it will be sold within 72 hours.

However, it is this mother and baby business enterprise overnight became the "common enemy" of the brand business.

No matter whether it is a hoax or a misunderstanding, behind this case, it also brings a lot of deep thinking to the industry that is eager to make electricity suppliers.

In the future, where will the electricity supplier storm go? The industry experts say that, behind the ever expanding scale, there will also be many problems in the electricity supplier market, including the authenticity of the brand, the instability of the source of goods, and the poor after-sale service.

Nowadays, the demand of consumer online shopping is developing towards customization and individuation. Therefore, the electricity supplier should dig deeper into the market and cater to the consumers.

Who is the last boss?

"Little peach swimsuit" is an early online shop in the field of electric business. It is also the first online swimwear shop in Xingcheng, Huludao, Liaoning province. At present, many local swimsuits such as Mei Shan, Ginger, Bedis and other swimwear have been sold on the net, and have been the champion of swimwear net sales for many years.

In the view of Duan Zhaosen, founder of Xiaotao swimsuit, it is very different for an enterprise to understand the electricity supplier through actual combat and without actual combat.

"Small peach swimsuit started in 2006, when many of the Amoy brands were" Grass-roots "businesses, they developed from several small groups of people, this is the first stage of entering the electricity supplier, I feel very much.

The second stage is from 2008 to 2010, and many businesses suddenly start selling hundreds of single sales a day, which is aided by Taobao's bonus stage.

The third stage is from the beginning of last year to the present, the electricity supplier from barbaric growth to professional operation era.

"In the field of women's clothing, we often say which style is good. Many times the boss's eyes determine the height of the brand. The landlady herself is very fashionable, her brand will go very high, and the product will sell smoothly.

But when we enter the specialization stage, we can not develop quickly by hold.

So we enter the era of digital operation, the simplest situation of digital operation is that we use data to test, who say good and bad are not.

Duan Zhaosen introduced that last year, the sales volume of two stores of Tmall and bathing suit was 67 million yuan, plus the total sales volume of distributors was 300 million yuan.

Who will be able to live in HOLD?

Behind the expanding scale,

The market has entered the stage of "competition and cooperation", making use of their absolute advantages in the fields of electricity supplier, search and instant messaging to reduce competition in the homogenization field, but for entrepreneurs, there are fewer gaps to be found.

Fast selling is the most important business of Alibaba group's overseas strategy. Li Xia, manager of fast selling women's clothing industry, said that the growth of fast selling has also gone through several important stages. The core of logistics in 2010 ~2011 was logistics. The biggest problem encountered in 2012 was capital, and now the biggest problem is product.

On the "internationalized Taobao" platform such as speed express, "the earliest buyers were hungry, but by the time of 2012 ~2013, buyers' consumption began to pay more attention to the experience. Buyers group mainly focused on old and old customers, so they paid more attention to product differentiation. But in the future, we will pay more attention to the value of brand in the introduction of businesses and products."

Li Xia said.

Unlike most of its peers, the "I-XIU show collection" is the preemption of the "new taste" business niche market. In the view of Wang Tiancheng, the founder of the I-XIU show, the rapid return is the key to the business. "The show market focuses on serving the small consumers, so the inventory is relatively small, but the order is small. For example, the custom designer brand clothes, we provide on-site service in Beijing and Shanghai. The process of such custom order is very complex. We need to experience the flow of volume, design and publish, make white pattern cloth, mail trial clothes, adjust sample clothes and so on. This brings us a lot of pressure. If we can avoid these complicated processes on Taobao,"

For traditional brand enterprises, e-commerce is not only a channel to increase orders, but also an essential part of brand building.

The general manager of Beijing Tai ho Jia Run commerce and Trade Co., Ltd., general manager of Beijing Tseng Sheng Da and Commerce and Trade Co., Ltd., believes that business mode and profit point are more critical for entrepreneurs at this stage.

There are many ways of e-commerce marketing, such as big data marketing, social media marketing, mobile marketing, Internet advertising, etc.

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Finding the right marketing mode is the key.