Why Is Data And Display Integrated?

< p > to tell you a story that many people have said: a few decades ago, there was a tailor named Armani (sorry, in our impression, it should be called a tailor). In his small shop in Italy, he hung out his own clothes (side hanging) in a small shop. Suddenly, one day, he made a sudden impulse to nail a piece of clothing on the wall with a coat hanger (hanging up and hanging). Later, it was found that the clothes on the nail sold faster than others. This is what some people call the origin of the display; < /p >

< p > here, I do not care about the "a href=" //www.sjfzxm.com/news/index_c.asp "display" /a "is it the Armani tailor who made it? I just want to ask you 1 questions: Why did the tailor, Armani, nail a nail on the wall and hang it up?

< p > obviously, he wanted to sell the clothes he was cutting very well, didn't he? Yes, obviously, he had purposeful nails for nails, purposeful hanging clothes, and what purpose? He wanted to sell the clothes; < /p >

"P" when the tailor made his own clothes, it was much slower than the current mass production, so he had very few clothes in the shop, and which one he wanted to sell, but today we have hundreds of pieces and thousands of clothes. Which one do you want to sell? < /p >

< p > the Armani tailor's clothes that he wants to sell is certainly his most satisfactory work. What are the clothes you want to sell? < /p >

< p > data, then we need to use data, what data? Sales and inventory data. Next, take spring clothes as an example, simply say: < /p >

< p > 1, when spring clothes are just listed, it is necessary to give an independent display space (window and entrance) according to the stock number of each spring suit, so as to accurately grasp the market reflection of the spring suit, and grasp the first-hand sales data at the early stage of the spring life cycle, so as to find the basis and reference for the later loading time and replenishment; < /p >

< p > 2, < a href= > //www.sjfzxm.com/news/index_c.asp > > spring dress > /a > sales for a period of time (such as four weeks), take account of sales data, how many pieces of winter sales are sold last week? How many pieces of winter clothes are sold? How many pieces of spring clothes are sold? For example, sales of 60 winter clothes and 40 pieces of spring sales, then the proportion of winter clothing is 60%, and the proportion of spring clothes is 40%. At this time, the display area of spring clothes in shops can be adjusted to 40% to 50% of the display area, so that sales can be accounted for 40% and the display area only 20%.

< p > 3, category sales and inventory situation. First, in late winter and early spring, sales data of many heavy products such as heavy collar and heavy products are few or zeroed. At that time, most of the heavy products can be put off to give more display space for marketable products; < /p >

< p > 4, category sales and inventory two, in the late winter and early spring, small suits, windbreaker, sweaters and other products began to sell well, which is suitable for repeat the best selling stock with larger inventory, so as to maximize the sale of best-selling products; < /p >

< p > 5, for a href= "//www.sjfzxm.com/news/index_c.asp" > inventory < /a > larger, and at the end of the life cycle products, you can focus on the sample, because now do not sell, it will soon be out of season, and all of them are in stock, and some products with long life cycle, such as short sleeved products, even if they sell well, can not be urgent, because its life cycle is still very long, and it can be sold in late summer and early autumn. Sooner or later, it will be sold out. Then you will be afraid that your stock is not enough to sell; < /p >

< p > 6, series, through last week's sales data, the best seller and larger stock series are displayed in a better location, such as the main sales area we are talking about; < /p >

< p > 7, a single section, a number of good selling and large volume or want to sell the single key display, in the hanging or shop models, like the Armani called the tailor hanging on the nails of those clothes; < /p >

< p > summary: the so-called "digital" display includes: the two quarter display area ratio, category, series, single products, as for each series of production and marketing ratio, library sales ratio, that is MD (commodity plan) things; < /p >

< p > some people say that outside the class of digitalized display, you didn't talk about the proportion of display area, category, series and single product, but what you said was not important. Why? Why? < /p >

< p > it is very simple. Most of them have never done the work of combining data with display. They can not naturally talk about these things. But if they do not talk about the things behind, they can not become a class. In fact, many teachers' classes only have very few essences in it. Some of them are used to collect time. Therefore, listening to lectures and reading is like taking the essence and discard the dross.

< /p >