The Display Of The Goods Yard To See The Leading Role Of The Combined Goods Changing Season

< p > the shop guide area and the window shopping area must be combined with the theme and the theme of the shop window.

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< p > the problem of businesses changing season is the replacement of new and old goods.

It is often over season that goods are not allowed to give up the main selling position.

One of the promotional functions of commodities is to increase the turnover rate of the whole store through the turnover of the merchandise mix, and to sell different main commodity series at different times, so that all the merchandising roles in the sales plan should have the opportunity to play the leading role.

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< p > when the season is less than a href= "//www.sjfzxm.com/news/index_c.asp" > /a >, the new products should be planned out in different time, and will replace all over season products with time development.

Seasonal products will also consider seasonal product pition when designing and developing products. At this time, the products should not be rushed out of the sales stage. First, when the theme change of the window is replaced, the guiding area and the window combination area will be allowed to be pferred to the new season products.

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< p > a sports fashion brand is making a series of seasonal changes in summer. In the open entrance window theme area, we use the form of the guide platform to push the summer series of navigation products. The most recent panel wall shelves display the same series of theme products, and pmit the strong new season product theme information through the theme series of goods area combination.

Inside the cargo yard, there are pitional spring based products.

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The final goal of "p a > season display" a href= "//www.sjfzxm.com/news/index_c.asp" window display < /a > theme design and cargo area combination is still the core task of visual merchandising. C C achieves sales.

In the face of the design of the season theme display, the ultimate attention and attention must be pferred to the merchandise recommended by the merchants.

If we combine the (A.I.D.C.A) purchase rule to analyze the function of seasonal theme information pmission, we can find out the essential content of the season changing display at a glance.

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< p > how should all efforts be finally reduced to < a href= "//www.sjfzxm.com/news/index_c.asp" > commodity < /a > itself? The key is from the window changing theme design to the goods area combination. Finally, the visual logic direction of the commodity advocate should be clear and clear.

If you can do the same series of goods with the corresponding visual theme area, you can focus your attention on this topic.

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< p > the seasonal attributes of clothing products are different seasons and different styles and colors. The style and color characteristics are the basis of actual display techniques.

The easy to remember principle is that there are only 1-2 spectators who focus on each stage on the stage, and only 1-2 customers are preoccupied with each effective purchase view.

Large view (shelf group or wall) to see color, small view (wall or shelf part) look at the style.

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< p > the method of store display design is summed up by ingenious use of props and reasonable zoning. It can be planned through the theme interpretation of the window season, the theme season of the goods season, and the idea recommended by the protagonists in the commodity season. We should pay attention to the specific operation execution formula in each link, and achieve the unified organic connection of the theme as a whole, and arrange the sequence and steps of the commodity performance according to the time and space, so that we can achieve a balanced product pition and new sales promotion in the limited season change time.

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