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Footwear Enterprises In Fujian Speed Up The Implementation Of The "Going Global" Strategy.

2014/3/11 8:16:00 29

has always had the tradition of Fukien, such as crossing the sea, going abroad to earn a living, < a href= "//www.sjfzxm.com/news/index_c.asp" > entrepreneurship "/a". In the new era, the country has implemented the strategy of "going global" and has continued to write a new journey of foreign investment cooperation. A survey disclosed by Fujian investigation team on 7 th shows that Fujian enterprises have achieved remarkable results in implementing the strategy of "going out". 
 in recent years, Fujian has accelerated the implementation of the "going global" strategy, in-depth cooperation in investment in energy and mineral resources, steady growth in investment in mergers and acquisitions, and continuous expansion of the proportion. Overseas investment insurance support mechanism has been initially established. 
 the survey of 762 enterprises implementing the "going out" strategy in Fujian shows that 91.2% of the enterprises have achieved good results in implementing the strategy of "going out" in 2013, which is embodied in three aspects: 
 one is to expand the market share. 70.7% of enterprises reflect broadening the overseas market, and 31.4% of enterprises reflect the expansion of market share. 
 the achievement of overseas market expansion is particularly evident in the developed a target= "_blank" href= "//www.sjfzxm.com/" shoes "/a" service industry in Fujian. Today, Anta shoes, XTEP, Hongxing Erke, Ali 361, and other Fujian shoe enterprises have opened stores in ASEAN countries. XTEP has launched a brand promotion program in Malaysia and other countries. There are also some shoe brands that directly run factories in ASEAN countries, such as the Jinjiang Kuo Fai shoe industry in Vietnam, and Baofeng shoe industry to set up factories in Indonesia. In the near future, they will also visit Philippines, Vietnam and other countries. 
 two is to optimize the product structure. 19.7% of enterprises said that the adjustment of product mix through "going out" combined with local market demand promoted product structure optimization and upgrading. 
 three is to raise the level of technology. 15.4% of enterprises say that the implementation of "going out" has created favorable conditions for enterprises to acquire new technology and technology. 
At present, China is promoting the construction of the Silk Road Economic Belt and the maritime Silk Road in twenty-first Century. Su Shulin, governor of Fujian, proposed earlier that we should seize the opportunity to encourage qualified enterprises to accelerate the "going out" and cultivate a number of local spannational enterprises. 
 as a major marine province, Fujian vigorously supports fishery enterprises to "go out". Song Kening, director of the Foreign Affairs Office of Fujian Province, said that it will continue to organize Fujian's powerful aquaculture enterprises to go to ASEAN countries and jointly carry out cooperation in aquaculture and fisheries, and actively assist relevant departments, local governments and enterprises to accelerate the construction of comprehensive offshore fishing bases and promote the construction of new fishing grounds in ASEAN and related countries in Africa. 
 Yang Hui, director of overseas Chinese Affairs Office of Fujian Province, also said that it is necessary to study and establish a linkage mechanism of Fujian's service enterprises' "going out" strategy, organize and drive enterprises in the province to seek overseas investment partners, open up product markets, establish marketing networks and overseas production bases, serve the adjustment of Fujian's industrial spanfer, and enhance the ability of enterprises to participate in international cooperation and competition. 
 < < a href= > //www.sjfzxm.com/news/index_p.asp > > Fujian < /a > provincial commerce department statistics. In 2013, Fujian approved 142 foreign direct investment projects and approved 699 million yuan in foreign investment. From the point of view of the investment subject, the enterprises in two cities of Xiamen and Fuzhou account for 70% of the total amount of the province. From the investment destination, it accounts for over 60% of investment in Asia, and Hongkong becomes the first investment destination.