Santa Fe And Land Rover Signed An Agreement On Cross Border Cooperation In Customized Clothing

< p > > a href= "www.sjfzxm.com/news/index_f.asp" > San flee < /a > outdoor not only introduces a new high-end solar technology ski suit, but also provides customized items for Land Rover VIP. It provides fashionable wear and more professional and safe protection for extreme outdoor activities.

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< p > < strong > ice snow Inner Mongolia self driving tour opens "a href=" www.sjfzxm.com/news/index_c.asp > cross-border marketing < /a > /strong > /p >

< p > it is understood that at the end of last year, St. Valentine has been working with Land Rover and SympaTex to launch a fun driving tour of Inner Mongolia, "/p".

"P" Hui Tong Ka Wah Land Rover Club responsible person participated in the ice and snow Inner Mongolia self driving tour, and highly recognized the product of St.

"This is my fifth time to participate in ice and snow Inner Mongolia activities, and every time I have different feelings and harvest.

Compared with the previous times, I was very satisfied with the equipment provided by St. Valentine.

The ice and snow Inner Mongolia self driving tour, all the equipment is provided by St.

These products are waterproof, wind resistant, heat resistant and skid resistant, and are sufficient to meet our outdoor adventure needs.

He said.

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< p > according to Chen Jiatai, general manager of the outdoor group, St. Frye, this activity is mainly carried out in the two and thirty degree snow and ice fields, so St. Frye carefully targeted the equipment for this event, for example, the shoes should be skid resistant, and the clothing should be warm enough to resist extremely cold weather.

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< p > talking about the original intention of cooperation with Land Rover club, Chen Jiatai told reporters that Land Rover's highly crossed with Saint Valentine's consumption crowd is the cornerstone of this cooperation.

Sevlae is an innovative outdoor technology leader and outdoor fashion designer. Land Rover, as a world-class car, is a strong combination of the two sides. It aims to create a high-quality outdoor experience of Out going (go out).

Cross boundary marketing will help us to aggregate consumers with common interests and carry out effective interaction and communication.

This time, both sides play their respective strengths, experience brings user stickiness, and at the same time, narrow the distance between the brand and the target consumer group.

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< p > "every marketing strategy revolves around Saint brand's brand concept, which is the key to cross boundary marketing.

A successful cross-border marketing is based on the same or similar consumer groups. At the same time, interaction between brand and brand should be formed. Interaction between brands and consumers and partners should be achieved.

The success of this event has once again become another successful case in the domestic outdoor industry, "insiders said.

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< p > < strong > Land Rover customized first show function development is more humanized < /strong > < /p >

< p > scene, under the common expectation of outdoor enthusiasts, St. Valentine has made the first appearance for the Land Rover VIP custom new a href= "www.sjfzxm.com/news/index_c.asp".

According to Chen Jiatai, general manager of St. Valentine, this snow suit can provide a perfect cold protection and ventilation function for wearers under severe outdoor conditions.

In addition, St. Valentine also fully considered the actual needs of outdoor sports, and provided them with matching equipment such as shoes, caps and gloves.

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< p > "in order to maximize the guarantee of fun in the cold environment, there is no discount. St. Frye's products use SympaTex's cold proofing technology, which has 100% waterproof, windproof and perfect ventilation, and 100% environmental protection recyclable."

Chen Jiatai introduced.

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Less than P, it is worth noting that this Land Rover custom has paid more attention to the humanized demand in the research and development of functions.

In response to different types of complex outdoor environments, every product and model of St.

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< p > < strong > force guide environmental protection advocates practicing brand social responsibility < /strong > < /p >

< p > St. Valentine took the lead in implementing cross-border marketing with international brands, and jointly promoted the development of public welfare environmental protection. This broke through the past single brand mode of doing public welfare.

At present, the strong combination of the two brands further strengthens the power of public welfare.

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< p > according to Mr. Xu Xiangjun, general manager of Hualong Huaxia road tiger club, this year, St. Roy and the road tiger will organize many activities crossing the unmanned area, Sichuan Tibet line and Inner Mongolia self driving.

The combination of both sides will help participants fully enjoy the outdoor fun, and will further contribute to publicizing the concept of public welfare and environmental protection.

It is understood that St. Paul's environmental philosophy has penetrated into all aspects of enterprise production, R & D and so on.

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