Beijing Friendship Store Introduces Boutique Supermarkets And Silk Franchised Stores.

Beijing friendship store, which has gone through fifty storms for more than p years, has embarked on the road of pformation again.

Reporters visited to see that the Beijing friendship store after the introduction of boutique supermarkets and silk franchise stores.

According to a person familiar with the matter, the three or four floor of the shopping mall will also make adjustments.

This is another major change in Beijing friendship store after the introduction of Da Vinci's home many years ago.

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< p > reporter visited Beijing friendship store to see that the "Jenny Wang" supermarket was first introduced on the first floor of the shopping mall.

At present, the supermarket is in the trial stage, mainly imported food, 80% of which are imported food.

In addition to the introduction of boutique supermarkets, the entire two floors of shopping malls have also been drastically adjusted.

The reporter saw that the entire two floors of the shopping mall were renovated and changed to "Keri a href=" //www.sjfzxm.com/news/index_c.asp "Silk > /a" franchise store.

According to the relevant person in charge of the shopping mall, the two floor silk franchise store is the first high-end silk lifestyle experience shop in China, with an area of 1600 square meters.

It is understood that before the two level shopping malls, mainly cashmere products, ethnic costumes, silk products.

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< p > but after the pformation, < a href= "//www.sjfzxm.com/news/index_p.asp" > Beijing < /a > friendship shop remains to be recognized by consumers.

Reporters visited yesterday to see that the adjusted boutique supermarkets and silk franchise stores have not yet attracted more customers to patronize, and staff are still working on the late adjustment of goods distribution.

At present, three or four layers of shopping malls, which are mainly jewelry, jade, jade, antique furniture and antique furniture, are sparsely populated.

When reporters visited, there was not even a customer on the four floor of the mall.

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Beijing friendship store, founded in 1964, is one of the earliest foreign-related stores in China. It has been very popular for a while. P

At that time, it was only open to foreign guests. It mainly provided imported products such as Meilin canned and whisky, and restricted by monetary policy, customers could only purchase them through remittance vouchers.

It was not until the 90s of last century that friendship stores opened doors to Chinese people.

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At the same time, with the relaxation of domestic monetary policy, foreign customers can spend money through UnionPay card and other means. Beijing friendship store is no longer the only choice for foreign customers to shop. P

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< p > this adjustment is not the first adjustment of Beijing friendship store.

As early as 2009, shopping malls carried out a large-scale renovation of interior decoration.

In 2010, the shopping mall was renovated by outward facades. It took the area of 1/3 from the mass of less than 10000 square meters of shopping malls, and introduced Da Vinci, a household name.

However, since the production site has been suspected of fraud, the controversy has been frequent.

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< p > analysis of the North Business Research Institute shows that even in the forefront of the industry, large department stores are seeking new profit points under the background of the impact of the electricity supplier and the slowdown of the macro-economy.

At the same time, a number of small department stores have been eliminated in the flood of "a href=" //www.sjfzxm.com/news/index_c.asp "marketization" /a.

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