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Code Family: Just Do Not Buy, What Can You Do?

2012/11/22 23:42:00 16

Code FamilyShopping MallOnline ShoppingBrand

Half a month

"Double eleven"

The craze has gradually receded, but it has led to a wave of "code copying" craze for a large number of online shoppers.

Most young consumers choose to shop at the physical store for the sake of real benefits.

In fact, the entity store acts as the "fitting room" of the online shop, and the store assistant says that facing these people, it is really hard to tell.


Code family: saving money is king.


It is understood that "

Code family

Mainly students and young white-collar workers, they enter the shopping malls and electrical stores, constantly try clothes to try home appliances, and then ask all kinds of problems of the shop assistant, and take the model or the number of the mobile phone, and buy it at a low price on Taobao.


Yesterday, reporters met a more than 20 year old "code family" Miss Mo in the shopping mall of Yanan road. She tried 6 clothes in a special store, and the salesman was busy for a long time. She said she would look at it again, and no one bought it.

She told reporters that she had already taken the tag of her clothes in the fitting room with a mobile phone, and bought it on Taobao according to the above model, which could cost a lot of money.

"I bought a camel sweater 499 yuan last year at Ou Shi Li, and later my friend told me that it only sold 350 on Taobao, and my friend told me to go later.

TaoBao

Buy it! "


Mr. Zhao, who often buys clothes on the Internet, told reporters that "saving money is the king's way". Recently, he saw a red down coat of 5cm. The price of the counter was 2499. He went to the online shop where he often bought it, and the price was 1371 yuan.


Shop: "no photos", it is impossible to prevent.


It is understood that many

Market

The salesmen admitted that they had encountered the "code family", but they could not stop the copying.

A clerk at a famous shopping mall in Yanan road told reporters: "some customers will try a lot of clothes at a time. In the end, they don't buy anything. We can't do it. Basically, these customers are younger."

The clerk said that the only thing that can be done now is to prohibit customers from taking pictures in the shop. "Sometimes some guests will quietly take out their cell phones and prepare to take pictures. Whatever the reason, we will stop them in time."


Reporters learned that a few months ago, customers had been quarrels with the shop assistants because they were stopped by the shop assistants. Customers claimed to be buying clothes for others, taking photos to send them to each other, while the clerk thought she was a "code family", so they stopped immediately.

For some secretly copied guests, the physical shop is also very helpless.

"They take the tag in the fitting room, and we are not allowed to take pictures."


The emergence of the "code family" has attracted some social voices of doubt. They have been "stalking" for a long time in the shopping mall, but they have no explicit restrictions on the "code family". They can only see the copied code people wantonly.


Store consumers: afraid to buy fake products online


Reporters also interviewed Miss Zheng, a real shop fan. She told reporters that the price of the shop was

Physical store

The difference is too big, but also can not help but let people doubt whether the shop's so-called genuine products are genuine or not.

She has also tried to do the "code family", but found that the price of a 1190 yuan dress on the Internet is uneven, some eight hundred or nine hundred, some five hundred or six hundred, and some low to three hundred or four hundred.

"The price range is too big, even if it is exactly the same, I also dare not buy, afraid to buy fake."

Miss Zheng continued, "I like to go shopping, sometimes buying clothes is also a way of life. The feeling of carrying bags is not available online."


There are also some older customers who believe that

save money

Yes, but the code is too embarrassing.

This year, Miss Zhang, who is in her thirties, told reporters: "sometimes I feel more embarrassed when I try more clothes instead of buying one. I will not even bother to copy the code. It will be embarrassing to save a few dollars for a busy day."

Ms. Zhang also told reporters: "shopping is actually a kind of enjoyment. Sometimes it's a kind of impulse to buy clothes directly, and it's too troublesome to buy it online. It's too much trouble to wait for clothes to be sent. It is estimated that the freshness is over, but clothes can't be liked."


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