Several Network Marketing Modes Of Clothing Enterprises

Apparel dealer network

It is difficult for clothing manufacturers to invest.

It's hard to find a good clothing manufacturer.

It is difficult to get information asymmetry.

You think, the clothing manufacturer sends a salesman to sweep the streets alone and negotiate from door to door, and the information of the clothing manufacturer that the clothing dealer gets depends on this salesman.

And the salesman can only rely on his own experience and ability to judge whether the clothing dealer is suitable.

This kind of pointwise communication, low efficiency, low credibility of information, business has become a kind of secret warfare.

It is believed that in addition to inefficient point to point communication channels, there is also an online, reciprocal and interactive way of communication between garment manufacturers and garment distributors.

The establishment of a clothing and apparel dealer network in different sectors can link the supply and demand sides. Moreover, many garment and garment manufacturers can also find related industries, and even new apparel distributors in cross-border industries, breaking the monotonous matching way of "dragon Sheng long, Feng Sheng Feng".

The clothing and clothing dealer network should increase the depth of communication, such as market operation, clothing dealer pformation, and manufacturers' interaction green channel, on the basis of regular information disclosure.

Consulting services like Alibaba's business plan and cloud plan guidance should become the value-added content of these websites.

Furthermore, the online "clothing dealer University" is offering a series of courses, combined with training courses on the ground (such as the president of the clothing marketing research institute).

The adhesion with clothing dealers will be more firm, and the cooperation between manufacturers will be much smoother.

Apparel industry website alliance

Baidu and Google are the biggest allies in the way of website alliance.

During the period of helping customers to promote, we found that such a loose, inadvertent alliance advertising weak position, location, layout, frequency of randomness is very strong, the operation time is long, the customer belongs to the industry and area is also more distinct, especially the United States, GREE headquarters in Guangdong manufacturing enterprises, you can extend the product sales to their branches throughout the country.

At the most, it can only be a supplement to the mainstream communication of the network, and it is difficult to bear the responsibility alone.

Clothing sales, it is difficult to develop a customer, after a single paction, often do not have the following, customer information has become a "dead file".

In addition, many different clothing enterprises may develop the same customer at the same time, and the information between them can not be shared.

The alliance of apparel website can provide information interchange and customer sharing mechanism for members, reduce duplication of work and improve sales staff's customer development efficiency.

Clothing marketing communication network

A year ago, it was created.

Due to busy business and insufficient energy, the information and sticky degree of the website is still far from what was originally envisaged.

I intend to make a thorough revision of the website before the end of the year. Based on the regular contents such as professional articles, blogs, and micro-blog, we will add personnel information exchange, professional planning outsourcing platform, marketing question awarding, answering, making friends, marketing University, clothing theme forum, annual fine English Summit, Fashion Marketing Annual Award and so on.

It will not open the sales situation, and if there is no extension of accessories and maintenance business, it will be difficult to make profits.

Let garment enterprise marketing personnel, enterprises, have their own in-depth exchange, information acquisition, professional promotion, resource integration platform, to get rid of the current situation of isolated combat.