Visiting Design Master Esmeralda Paya

Beautiful and elegant

We feel her vibrant passion in a red fashion. Although she is the general manager of the Spanish art and investment group in Spain, she does not feel severe at all. It is more like a fashion designer or a model. The Chinese red jacket designed by herself shows her fashion taste and design skills. The perfect figure and charming and elegant smile make you can not even guess her age, and her conversation makes you feel the warmth and warmth of fashion and elegance.

Esmeralda Paya (Esme) questions and answers about shoes:

Reporter: I heard about you.

People are very particular about shoes. Let's talk about what kinds of shoes the Spaniards like to wear. What are their characteristics?

Esme: Spaniards like shoes with good quality and style.

Spain's shoes are not only beautifully designed, but also good at finding new ideas and combinations in materials, paying more attention to the quality and comfort of shoes.

Reporter: what kind of shoes do you like, and what kind of shoes do you usually wear in Beijing? Where do you often go to buy them?

Esme: I like fashion and fashion.

But the quality and technology are better and comfortable, and styles should be based on different occasions and collocation to choose formal or casual shoes.

In China, it is mainly based on climate. For example, in Beijing, the winter is relatively long, so I often choose to wear RAS and ROMUS brand boots. In summer, I like ALIMA and PACO LOPEZ or other foreign brand shoes, and 90% of my shoes are bought in Spain.

Reporter: it has been a long time in China. Can you talk about the difference between Spanish and Chinese, and the difference between Chinese shoes and Spanish shoes?

Esme: Spanish shoes are better in style and quality. I like the colors of Spanish shoes, which are very popular in the world trend.

In my usual impression, Chinese shoes are not creative in style, and the color is not very bright. Chinese shoes are inferior to Spanish shoes in terms of material quality.

In the past, Spaniards liked traditional elegant styles or simple high-heeled shoes. Now, with the rapid change of fashion trends, they turn to fashion fashions that match fashion and costumes.

For Chinese people, I often see in the mall that they will be attracted by colourful and decorative styles, but try to buy less, and they may also consider comfort in the final purchase.

Reporter: how will you promote Spanish shoes in China?

Esme: our plan is to first promote the popularity of Spanish shoe brands. We try to help these brands enter the Chinese market and facilitate their cooperation with Chinese enterprises to jointly launch products into the Chinese market.

We are willing to discuss the proposals from Chinese partners and study the possibility of all cooperation.