Window Display Affects Customer Entry Rate.

If design creates products, display is the product of new life, in terminal sales. display Not only passing the brand culture, but also undertaking the important task of improving the performance. It should be said that display is an important part of the garment enterprises' "winning the terminal". The exhibition reflects the connotation, value and expressiveness of the product from the perspective of art, and also shows the existence meaning and growth goal of the enterprise itself. We know the display so much, and do our best to do our display in this way.

We say that display is for clothing, so as to stimulate customers' desire to buy, to achieve the ultimate goal of improving performance. How to stimulate customers' desire to buy has become the key to display. Reasonable display clothing can play an important role in displaying clothing, stimulating sales, convenient shopping, saving space and beautifying the shopping environment. According to statistics, if the storefront can correctly use the clothing configuration and display technology, sales can be increased by more than 10% on the original basis. The role of display can not be ignored. How to do well in display has become a top priority. So how do we start with the display of terminal goods? Data is the basis of display. What data is related to display? Rate of entering shop, touch rate, try rate, purchase rate, and single rate. Report and communication are the source of our data. We can understand the color of selling goods and unsalable money through reports. After we understand the basic situation and data of a week, we start to adjust the display.

When we talk about the rate of entering the shop, we will think of the window, because the window not only affects the rate of entering the shop, but also carries the important task of passing the brand culture. We should pay attention to the integrity, aesthetics, collocation and color blending of the window display. Display window The appearance is not so difficult, and the integrity is strengthened. The reasonable matching of model clothing can not only play the role of overall and beautiful, but also the main purpose of display, which is to promote sales. The visual impact of color can not be ignored. The first thing to enter the human eye is the color, followed by the style, so the fusion of colors contains all the elements of the overall, beautiful and collocation.

The display of single pole products directly affects the joint rate. Customers may only want to buy a pair of trousers. If the display is good, customers may consider buying the whole set of display clothing, which is the charm of display. The theme is to set up a theme display method for goods display. Like the window display, a theme is displayed. In the daily display, the theme is often ignored by us. We care more about the color system. In fact, the theme plays the soul role in the display. And convenient for customers to choose the same elements of clothing. Color series and series display are displayed in series according to the display system of color system. When we display the color system, we should also pay attention to the display of the series clothing. This is the same theme we often talk about, together with the colors and fabrics, but the different styles are displayed together.

When we display, we often encounter colorful clothes, and there are several sets of them in a series. They are not only for coordination, but also for the sake of beauty, and also for the convenience of customers. Combination display and accessories matching. According to a series of collocation display, it refers to the display of different kinds of complementary clothing. Using the complementarity of clothing can make customer After buying a garment, continue to buy the clothes that you want to match. It can not only diversify the overall display of stores, but also increase the probability of customers buying clothes, thereby enhancing their performance.