European Cup Competition Luxury Luxury Collectives

Four year old

It is the pride and resentment of the two sports brands of Adidas (Adidasi) and the old enemy Nike (Nike), and of course, the arena of European luxury goods.

When German coach Loew wore a Strenesse white shirt and stood on the football field just frown, this pmission effect has been far away from the photo taken by the rich woman Paris Hilton on the micro-blog with LV bags.

Even though the 31 games are coming to an end, the journey of Hublot, the official sponsor of the world cup, and the IWC of the other countries, are still in full swing. The German independent brand Strenesse is just on the rise.

Although it takes years to build a luxury brand, if you sell a brand, if it's good luck, it may take only a month or even a game for the European Cup.

First luxury crabs to eat crabs

Swiss top watch brands have always been very fond of sponsoring sporting events, but in 2006, before the cooperation between Yu bun table and football, there had never been a precedent for luxury watches to sponsor football.

Before that, OMEGA favored the Olympics, Rolex loved tennis, Jaeger Le Coulter turned to polo.

The reporter learned that the reason why Yu Bao table is taking the sword is that it does not have thick qualifications background.

The brand that was founded in 1980 was acquired by luxury group LVMH group in 2008.

But in the short time after the electric shock, it has become

One of the fastest growing watch brands.

During the 2010 World Cup, Maradona's left and right hands wore the same watches, which made the brand famous in China.

Reporters learned that the German team coach Loew, Italy coach Prandelli, France coach Blanco and the returned Holland coach Advokat were wearing IWC at the current European Cup. Germany and Italy broke into the top four respectively, which made IW C a two time.

Although Wan Guobiao is one of the "ten big" watches in the world, his fame in China is not very high.

But with its combination with top coaches, the brand has gained more and more recognition among some Chinese consumers.

According to the report of Switzerland's IWC, the fastest growing mainland China has become the third largest market after Hongkong and the United States.

One person supports a brand.

In this European Cup, Italy once again wore the Dolce & Gabbana suit.

Although the idol team of its "model team" has made the Italy national luxury brand shine again and again, it is not enough to match the increasingly dazzling light of the previously unknown German independent brand Strenesse.

Strenesse, which has an important market in German and European German speaking areas, is now widely known throughout the world, mainly from one person, German coach Loew.

If you search in Google, "the best man in the world scarf" and "the most scarf man on earth," yes, he is.

As early as the 2008 European Cup, Loew became the new focus of football world with the image of white shirt.

In the South Africa World Cup, Loew's "blue V collar cashmere T-shirt" has made the low-key German niche brand Strenesse get unprecedented recognition.

"All the clothes Loew wears can be sold out all night."

G abriele, director of Strenesse, said.

At this world cup, Loew finally wore a white shirt, and the image of all the members of the German team for Strenesse was also prominently placed on the front page of the official website.

"The future goal of this brand is to promote the internationalization of the brand and bring it into the important market.

But at present, its biggest market is in Italy and Japan.

The owner of a Taobao online shopping mall told reporters that although the brand has not yet entered the Chinese market, its awareness is quite high. "Taobao has several Strenesse purchasing agents."

As the official watch of the 2012 European Cup, the logo of the table is constantly appearing on the referee's timers.

"In the football world, the European Cup is called" the world cup without Brazil and Argentina ". The overall level is higher than the world cup.

So the European Cup is more like a professional event. These audiences are mainly men between 15 and 40 years old, including luxury consumers at the top of Pyramid, and many viewers in central Pyramid. They can be seen as potential users of luxury watches.

Zhang Lei, who studies luxury marketing.

It is reported that Yu Bao table has entered the Chinese market for only 2 years, and the proportion of sales is still quite low in the global market. However, a considerable number of Chinese customers have known and bought the table.

In this regard, the company's global managing director Ricardo Guadalupe saw business opportunities.

"We plan to open 20-25 stores in China over the next 3-5 years, and increase to 10 stores, with the expected sales growth at a speed of 10 times."

Luxury brands are "abacus".

A report on the economic benefit of the European Football Championships published by the University of Kiev showed a detailed study and calculation that the total revenue of the European Cup is expected to reach 1 billion 600 million euros, with two of the earnings of television and sponsors over 1 billion 50 million Eurodollars.

Compared with the cost of 10 official sponsors in Euro 2008, the amount of sponsorship should be no less than 25 million euros.

Reporters learned from the relevant channels that the top 16 in the world cup is UMBRO, which provides 46 million 200 thousand euros per year for England.

The contribution of Yu's watch and the 25 million 200 thousand euro sponsorship offered by Spain are at the same level.

Be relative to

LV group's masterpiece, Swiss watchmaker IWC universal watch is relatively low-key.

Following the South Africa World Cup, the brand is once again hand in hand with the Germanic chariot, and is designated as the third edition of the German national team official designated timepiece, and has made enough articles on four large male coaches.