Children'S Shoes Enterprises Take The Luxury Direction, And China'S Consumption Concept Is Worrying.

When children's luxury goods are coming strong, the era of "rich children" has arrived. Modern people's consumption concept of their children has gradually shifted from tradition to luxury.

Statistics show that the value of the global children's luxury goods market is now up to tens of billions of dollars, and is growing at an alarming rate every year.

China's third baby boom children will become a new "core customer group".

Case 1:

The old man clapped his hands outside the window.

The 9 year old Xiaoyu house in the urban area, in a public primary school in the urban district, read three grades, and his family was very solid. His parents and grandparents all favored him.

Little rain has always been willing to wear Adidas and Nike shoes. One day, Xiao Yu's mother bought him a pair of sports shoes with a pair of nearly 400 yuan, which looked nice and comfortable to wear.

However, Xiao Yu suspected that shoes were "too low" to refuse.

Mother accused the rain, the rain was reluctant to forgive, crying out directly to buy the new shoes thrown out of the window.

At this time, the grandparents standing on the side not only did not blame the light rain, but happily praised Sun Tzu: "light rain do well, young age has courage."

Case two: whole body

The total value is $10000.

Ms. Chen's son is 6 years old, and clothes and daily necessities are handled by Ms. Chen.

As a director of a company, Ms Chan's family is very rich, and her son wears almost all luxuries.

"Hat, jacket, trousers, socks, shoes, I often buy him the same brand clothing, and set up tens of thousands of yuan, will buy him limited edition children's shoes.

There are more opportunities for our families to go abroad, and there are more opportunities to contact luxury brands, so we often buy them because of their ability to consume.

Ms. Chen confessed that her son was still young and had no concept of clothing brand, but she could not bear the impulse to buy the beautiful and high-end children's shoes every time.

Besides, Ms. Chen bought her own tablet computer for her beloved son, and prepared a game room filled with expensive toys.

Case three: three awards before examination, luxury, Ou Zhouyou

Mr. Li's daughter, Xiao Xue, is 12 years old. When she enters the top three in the mid-term exam or final exam, Mr. Li will give her a luxury gift.

The gift she bought for her mid-term exam is the new IPAD.

Mr. Li said that her daughter saw her classmates playing with the new IPAD to school and felt very fond of it. He told him many times that he wanted to.

He promised to buy it for her daughter if she did well in the exam.

Li told reporters that before her daughter got good grades, she rewarded her for traveling to Singapore and Europe, and also bought her a more luxurious Bobbi doll.