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Discount Just Listed? Spring Shoes Compete For Discount Sales

2012/3/25 21:53:00 17

This year, the new spring dress was on sale at the beginning of this month. The people in the market said that the spring dress discount was not only affected by the weather, but also because of the high inventory of garment enterprises.

This is also true of shoes.

If you buy Women's shoes now, you will find that many women's shoes are more discount this year than last year.

Some brands did not discount at this time last year, and this year they began to join the discount.

Stock raising

This week, BELLE and Daphne announced the 2011 performance Bulletin of the two largest listed women's shoes companies, showing that inventories in 2011 increased significantly over 2010.

There are many brands of these two women's shoes companies, which occupy many customers' familiar counters in the shopping mall, which is almost the "required action" when shopping malls inviting business.

In your shoe cabinet, you can almost always find one or two pairs of shoes of the two big companies: the former has Belle (BELLE),

Teenmix (Teenmix),

Tata (HERS), Staccato (Staccato), Senda (Basto), Basto (Joy&Peace), and other private brands. They also represented Bata, Geox (Jian Le SI), Clarks (Yue), Mephisto (Ma Fei Shi map), BCBG and other brands, while the latter had the brands of self and agent such as AEE, Ameda, Du Lala and so on.

In the 2011 performance announcement, BELLE said that the final inventory increased by 34.1% from the end of last year, from 4 billion 859 million yuan to 6 billion 517 million yuan. Daphne's performance announcement showed that the stock amount rose from HK $1 billion 84 million to HK $2 billion 59 million.

Belle Corporation

Explaining to stockholders, there are two main reasons for the relatively high inventory balance at the end of 2011.

First, the Spring Festival in 2012 is 10 days ahead of 2011, and the peak season for sales is ahead of schedule. Therefore, goods must be prepared accordingly, so the stock amount will reach a relatively high level at the end of December.

Second, sales growth slowed in the fourth quarter of 2011, while store sales were lower than expected, resulting in a slight accumulation of inventories.

Compete for discount

Reducing inventory has become the immediate urgency of footwear and clothing brands.

Recently, the salesmen of the women's shoe salesmen said the most words to the customers.

This year and the same period last year the promotion of women's shoes brand comparison, the result is obvious: BELLE's spring 6-7.5 discount this year, the winter 3-3.8 discount, buy two pairs of fold 10 percent off; last year is 20 percent off of spring, winter boots 3-5 fold; TATA spring this year, shallow single shoes 30 percent off, part of 299 yuan -399 yuan, last spring 25% off; Teenmix this spring, 5.8-6.8 discount, last year 6.8-7.5 fold.

Some brands did not sell at this time last year, but this year they have discounted: ECCO (ECCO) is 15% off this spring, and SKAP (Saint - step) spring is 300 yuan less than 60 yuan.

Similarly, sports brands are greatly reduced to clear inventory.

Some time ago, in the two major sports brands

Nike

And some of the ADI counters have seen some 50 percent off and 30 percent off promotions.

The price of women's shoes rose significantly last year.

Many people feel that shoes have cost a lot in the past two years.

BELLE also made an explanation in the announcement: last year, sales of footwear business increased significantly, one of the reasons was that the average paction price increased significantly last year, exceeding the historical level.

The price of shoes includes the promotion expenses of department stores, but last year, the promotion of department stores was relatively low, resulting in higher actual paction prices than expected.

But this year, the price of shoes will increase, and BELLE expects that the price of shoes will slow down as the expected cost of raw materials is gradually eased.