Get On The New Track Of E-Commerce -- Viewing The Pformation And Upgrading Of Ningbo'S Garment Industry From The Expo

"Last year," double eleven "one day, Taobao mall GXG official flagship store single day performance exceeded 10 million yuan, sales ranked six before the same grade.

In April this year, the official peak store of Taobao mall GXG reached a peak of 14 million 80 thousand yuan.

At the 2011 China clothing Summit Forum, Li Shujun, general manager of GXG Agel Ecommerce Ltd, made Mrs. Wu feel great about 20 years of climbing in the field of clothing.

"Are you ready to touch the net, too?" the reporter asked her.

"Is there any room for choice?" Wu asked with a smile.

In recent years, small and medium-sized garment enterprises have been encountering cold currents on foreign trade exports. The profit margins are getting smaller and smaller. E-commerce seems to be in a "non essential" situation.

Ms. Wu told reporters that in the apparel industry, both production enterprises and distribution companies began to enter the field of e-commerce.

"This year, I received a few orders from Taobao sellers, and the richness and flexibility of the products have given me an eye opener."

Ms. Wu said that there are several strength sellers who buy out all the goods at a time, and their courage is no less than that of foreign customers.

Seeing that friends and relatives from all over the world are buying clothes from the Internet, Ms Wu's confidence in "e-commerce must be great" has become more and more firm.

The application report of China's apparel industry in 2011 shows that in the second quarter of 2011, the sales volume of clothing products in China's online retail market reached 44 billion 500 million yuan, an increase of 8%, an increase of 68.9% over the same period last year, and became one of the most popular online shopping products.

At present, there are more than 5000 traditional clothing enterprises on Taobao, which are developing online direct selling through different forms.

According to the data of China Electronic Commerce Research Center, more than 75% brand clothing enterprises touch the net.

In the increasingly large network of hypermarkets, the expansion speed of Ningbo garment enterprises can not be underestimated.

Since last year, through the application, penetration and integration of e-commerce in the clothing industry, some garment enterprises in Ningbo have gone out of a new industrial road of textile and garment industry with high technology content, good economic returns, low resource consumption, less environmental pollution and full advantage of human resources, thus promoting the development and pformation and upgrading of Ningbo clothing brand information.

In November 11th of last year, Bo Yang net hit China's most. It sold more than 34 million 680 thousand yuan on the day of Taobao mall, ranking the top of all Taobao category sales champion, and refreshed the highest record in e-commerce history.

"Clothing merchandise with high gross profit, high unit price, light weight and small volume is very suitable for online retailing.

At the same time, through online retailing, the cost of channels is also reduced. The price of online retail clothing is much lower than that of offline outlets.

Yintai network CEO Liao Bin said.

"Clothing industry has natural advantages in developing e-commerce."

Cao Lei, director of the China Electronic Commerce Research Center, said that the change of fashion requires the garment companies to track the market in real time, anticipate the change of customer needs, and react quickly to customer requirements.

E-commerce, through the survey of user interest and the collection of customer feedback information, provides a low-cost technical means for enterprises to achieve this goal.

Traditional clothing enterprises are not going smoothly in the process of "touching the net".

Recently, the US bond clothing announcement said that because of the difficulty of ensuring profits, the company decided to stop its e-commerce business, becoming the first traditional listed clothing company to announce the outage of e-commerce business.

For the problems faced by the traditional clothing enterprises, the CEO researcher Chen Xuejun, China's e-commerce research center, has made three suggestions: the first enterprise to set foot in e-commerce must prepare for the "tuition fees". Enterprises should avoid conflict with existing channels and develop independent "network brand". Enterprises should pay attention to the input of talents in e-commerce operation and technology, pay attention to division of labor and outsourcing, avoid "package", and finally make e-commerce pition from "extensive" to "precise".