Western Expo: The Biggest Window And The Most Important Platform For Opening Up And Development Of Western China

In August 15th, two months before the opening of the twelfth China Western International Exposition (hereinafter referred to as the "Western fair"), Mr. Song, vice president of an electronic information company in Beijing, made a special trip to Chengdu to apply for the booth. "I didn't expect this year's West fair's booth to be sold out in a month ahead of last year, when prices generally rose 17% and discounts were greatly reduced."

Since the establishment of the Expo, there are more than 5000 to 70 thousand domestic and foreign merchants. The exhibition area ranges from 30 thousand square meters to 160 thousand square meters, and the contracted investment is from 13 billion 760 million yuan to 752 billion 316 million yuan. In China's national fair, the investment volume of the Western Fair has remained the number one for many consecutive years, and the volume of trade is second only to the China Import and Export Fair (Canton Fair).

Jointly organized by 15 ministries and 12 western provinces (autonomous regions and municipalities) and the Xinjiang production and Construction Corps, the Western Fair will be based on Western China, face the whole country and influence the world, and fulfill its responsibilities as an important summit platform for China's western region, an investment promotion platform and a platform for trade cooperation. In August 17, 2009, the Sichuan Expo Affairs Bureau was formally established. Since then, the West Expo has been a professional trader, and has begun to achieve a qualitative leap in the way of internationalization, specialization and marketization.

In June 2010, the opinions of the CPC Central Committee and the State Council on the in-depth implementation of the strategy for the development of the western region clearly pointed out that we should give full play to the role of the exchange platform of Western China international fairs and promote the interaction and opening up between the East and the west, and achieve mutual benefit and win-win results. Today's Western Conference has been entrusted with the role of playing a platform role in the construction of "two interaction", "Chengdu Chongqing Economic Zone" and "Tianfu New District" at the level of Sichuan province. It is also an important carrier for the Chinese government to realize western cooperation, East West cooperation and Sino foreign cooperation at the national level. It is the largest window and the most important platform for the opening up and development of China's western region.

Internationalization to enhance the western standard and scale

The Western Conference actively coordinates and serves the overall diplomacy of the country, and the role of the summit diplomacy platform is increasingly significant. Chinese leaders and Kampuchea congressional Chairman Han sang Lin, Prime Minister Hong Sen, Prime Minister Solo, Prime Minister Shanana of East Timor, Prime Minister Odinga of Kenya, Bounnhang Vorachith, vice president of Laos, Jha of vice president of Nepal, Vikrama Vikrama of Sri Lanka, Vietnamese Prime Minister, deputy prime minister, vice president of Zimbabwe, and many other foreign dignitaries attended the meeting.

The number of guests and the number of merchants determine the size and scale of the Western fair. The number of overseas guests and merchants determines the level of internationalization of the Expo. At present, the Western Fair has established a good cooperation mechanism with more than 100 foreign trade organizations. From the first to the eleventh session, the participating countries and regions have increased from the initial 17 to 103, and the number of overseas merchants has increased from the initial 138 to 15000.

"The Western fair. Internationalization features Another important manifestation is that international forums and activities are numerous and influential. Relevant person in charge of Sichuan Expo Affairs Bureau said. Taking the eleventh Western Conference held in 2010 as an example, in addition to the successful third Western China International Cooperation Forum, the 2010 Global trade forum and the fourth China Latin American entrepreneurs summit and other important activities, the first 60th anniversary Sino Chinese series of activities to establish diplomatic relations, the closing ceremony of the India Festival, the first China India Business Forum, the first China western financial forum, the first China (Sichuan) International Food Industry Exhibition, the first China (Sichuan) German machinery investment and trade cooperation conference and so on, were also held. The number of foreign guests and exhibitors attending the Eleventh International Conference of the Western Conference has reached a record high. The internationalization and international influence of the Expo have been greatly improved.

In 2011, the Sichuan Expo Bureau strives to further enhance the internationalization level and achieve substantive results in the organizational structure of the Western Conference. The twelfth Western Conference will be held on October 18th -22. The fourth China western international cooperation forum will be hosted by the United Nations Development Programme (UNDP) for the first time. The International Conference of Chinese Western buyers will be hosted by the United Nations Project Service Office (UNOPS) for the first time in 2011. During the conference, the United Nations procurement instructions and docking conference will be held. At the same time, the United Nations procurement area will be set up at the twelfth West Expo main exhibition venue. The 6 UN agencies, including the United Nations Food Programme, the United Nations Development Programme and the United Nations WHO, will also participate. "The participation of relevant United Nations agencies will not only enhance the quality and image of the Western Conference, but, more importantly, the United Nations is also a big buyer, bringing real economic benefits." Sichuan Expo Affairs Bureau official said.

Specialization and marketization promote the comprehensive development of the West Expo Specialized Exposition change

After 11 years of development, the Western Fair has gradually changed from the "national festival" exhibition to the comprehensive exposition, which is closely related to the increasingly intensified specialization and marketization operation.

The professionalization of the West Expo is first reflected in professional exhibition. Since 2009, the West Expo has paid more attention to the establishment of professional pavilions on the basis of industry. This has been seen in the eleventh Western Conference of the High Tech Museum and the advantage industry hall in 2010. In 2011, the twelfth Western Conference will set up an electronic information Museum, a high-tech Museum and an equipment manufacturing hall according to the layout of industrial development in the western region.

At the same time, as the main trade cooperation platform of Western Expo, the 2011 Western China international buyers' conference will be the first time in accordance with the professional set up of the West Fair Exhibition Hall.

The professional service system of the Expo has also matured. Starting from the eleventh Western Conference in 2010, with reference to international practice, the "professional spectator day" was set up to create a good trade negotiation environment for exhibitors, buyers and professional spectators. "This reflects the change of the concept of the West fair. If it is like a previous exhibition, like a noisy big market, without a business atmosphere, an important businessman who doesn't have the status will not go, and ultimately it can only become a seller of products. In Germany, we feel very deeply when visiting internationally renowned professional exhibitions. The West fair should be more like a "matchmaker". Exhibitors and purchasers are truly "male and female protagonists". Relevant person in charge of Sichuan Expo Affairs Bureau said. In addition, from the eleventh Western Conference, there was the first online booking of major events. For the first time, a database of purchasers and exhibitors was established.

The market and specialization of Western Expo complement each other. In the eleventh Western Conference of 2010, the Sichuan Expo Bureau first introduced professional service providers such as planning and design, home construction, access control, logistics and transportation. It signed the agency agreement for the first time with 21 chambers of Commerce, associations and associations, and so on.

In February 2011, Sichuan International Convention and Exhibition Co., Ltd. was formally established and put into operation in Chengdu. "After the establishment of the Convention and exhibition company, we will strive to achieve the organic integration of economy and politics, trade and investment, domestic trade and foreign trade, commodity trade and service trade through specialized exhibition, brand management, market-oriented operation and international expansion, and further make the Western fair become the largest window and the most important platform for the opening and development of the western region." Mu Xinhai, director of Sichuan Expo Affairs Bureau, said.

The future blueprint state will be more "three oriented".

1581 contracted projects, an increase of 18.1% over the previous session, an investment of 752 billion 316 million yuan, an increase of 27.3% over the previous session, and a 224 billion 180 million yuan trade turnover, representing a 54.97% increase over the previous session, which is the transcript of the eleventh session of the Western Conference, which will continue to be refreshed in the future.

In the "two transformation" strategy of Sichuan Province, the West Expo as an important investment promotion platform and trade cooperation platform in the western region is shouldering the mission of actively undertaking major industrial transfer at home and abroad and promoting the rapid rise and development of related industries. In the construction of Chengdu Chongqing Economic Zone and Tianfu New District, business exhibitions and other important aspects of modern service industry have also been mentioned repeatedly, and many cities and prefectures in Chengdu Chongqing Economic Zone have also favored the exhibition industry.

The top 500 top executives of the World Expo gathered in the Western Conference to attract investment from the platform better than visiting the company headquarters in person. For Sichuan City, we need to think more about how to promote the development of local industries through the participation of the Western fair. This depends on the knowledge and knowledge of the talents and laws of the local investment and other related units. "If the local governments attach more importance to the Western fair, and combine with the local industrial structure to study, successfully introduce projects and enterprises, eventually forming industrial clusters, will effectively drive the local economic development." Sichuan Expo Affairs Bureau official said.

Further expand and enhance the international influence of the West Expo

Mu Xinhai, director of Sichuan Expo Affairs Bureau, explains how the West Expo will advance.

Q: what is the guiding ideology of running the West Expo in the new development level?

A: in June 2010, the opinions of the CPC Central Committee and the State Council on the in-depth implementation of the strategy for the development of the western region clearly pointed out that we should give full play to the role of the exchange platform of Western China international fairs and promote the interaction and opening up between the East and the West, and achieve mutual benefit and win-win results.

This year, the Sichuan provincial Party committee and the provincial government set the tone of the province's work is "high position, speed up development". In the "12th Five-Year plan" of Sichuan Province, we proposed that we should further expand and enhance the international influence of the Western Conference and enhance the platform function of investment promotion, economic and trade cooperation and external exchanges. At the just concluded "two" work conference, the provincial government also proposed to plan the development of the Western Conference at a higher starting point.

Whether at the national level or the regional level, the status of the Western fair is getting higher and higher. This gives us great motivation. It is of great significance for the western region to open up and promote the rapid and sound economic development of the western region.

Q: what are the specific measures for the "high position of the Western Conference"?

Answer: first, stick to internationalization and highlight the combination of politics and economy. The combination of politics and economy determines the specifications of the Western Conference. This is a successful experience for the less developed areas to do well in the exhibition. The Western Conference will adhere to serving the development of the western region, highlighting the direction of internationalization, and implementing the strategy of full opening and cooperation of "three directions and four levels of advancement" to fully promote the rapid development of the western region in the new round of the western development.

Two, we must adhere to specialization and highlight investment and trade results. The outcome of investment and trade determines the size of the Western fair. This is the key to enhancing the cohesion and attractiveness of the Expo. Adhering to the tenet of "sharing, sharing and win-win", we will further realize the subdivision of the functions of the Western Conference, enhance the professionalism, strengthen trade matching, promote investment promotion, and achieve new results in trade cooperation.

Three, we must persist in marketization and highlight the supremacy of businessmen. Extending exhibition services will determine the sustainable development of the Expo. The Expo will further strengthen its service awareness and fully mobilize market resources to provide more comprehensive pre -, mid - and post exhibitions services for exhibitors and purchasers.