Chen Daoming Speaks For His Clothing.

2011/1/10 14:55:00 534

The second brand L2 developed by the company is not as good as expected. Last year, only 80 new stores were opened, of which 55 new stores opened Yu Gaoduan.

City

However, sales will not meet the original expectations, and brand positioning and pricing will be restructured in the future.

Lebrand's brand restructuring plan has been implemented for 2 years. According to the plan to continue to enhance terminal support and brand extension in the future, the gross profit margin in 2013 is expected to expand to 24.7%.

Leon summed up the five year strategic plan as "12345", a Leon gene, that is, 1 LeBron, multi brand development strategy; 2 refers to the dual male dream; in 2014, Li Lang entered the dual position of Chinese clothing; the 3 goal was to provide human beings with a simple and simple way of life for the enterprise mission, to become China's GiorgioArmani and turnover to achieve new goals; 4 values: innovation, struggle, sharing and dedication; 5 strategic pillars: Deepening brand extension, enhancing terminal support, strengthening operational execution, cultivating continuous innovation and optimizing supply chain strength.

In the spirit of "simple and not simple" lifestyle, Li Lang strives for success.

contribution

All the passion and

wisdom

"Business philosophy", the development of "internationalization and standardization, leading the new fashion and new trend of Chinese men's clothing" strategy, taking the market as the guide, relying on brand names, taking the road of brand management, striving for the same industry "quality, image, service" first-class enterprises.