Fans Are Pformed From Channel Providers To Brand Dealers.

2010/12/28 14:16:00 61

vancl

Officially entered into strategic cooperation with Baidu's Lok cool mall, and entered the sale of the third party online shopping platform, which further confirmed that

Brand dealer

Transformation.

According to the cooperation agreement,

Happy cool days

When the flagship store is opened, and all its products are sold simultaneously with its official website, all customers' products are sold on their own websites.

Although this year's e-commerce boom, but Vinci and the old B2C mall Jingdong mall, Dangdang, Mcglaughlin and other forms are quite different.

Jingdong mall and Dangdang network, as online shopping platforms, are aimed at expanding the product category instead of their own brand.

And all customers sell mainly "fan" clothing brand, and other categories are less.

In the eyes of people in the industry, CEO has gone through a road which is quite like the decline of clothing network direct selling brand PPG.

As Mcglaughlin and Dangdang have been listed in the US, insiders believe that customers are eager to land in the stock market.

Therefore, some analysts suggest that van Kam pin needs to be clear about whether to make online shopping platforms or to make new fashion brands, but also to clarify its identity in landing the stock market.

It seems that Fan Cheng pin's answer to the above question is the signing of "happy brand" with Lok cool.