The Shoe Material Industry In Jinjiang Has Gradually Played The "Trilogy".

As an important part of Jinjiang shoe industry chain, Jinjiang shoes material has a brand position in the shoe material industry. When the famous brands such as Anta and XTEP were born, the shoe material market in Jinjiang also prospered. The shoe material street, which is several kilometers long in Chen Dai Town, has become a well-known shoe material distributing center. It is understood that in this street, the annual turnover of shoe materials is nearly 3 billion yuan.

Although expensive is the largest shoe material distributing center in East China, the shoe material industry in Jinjiang has not been sleeping on credit cards. Especially after the financial crisis, Jinjiang shoe materials have explored more efficient and scientific way of development. High salary hire R & D team, produce more high-end products, and enter other inland shoe producing areas. Jinjiang shoe materials are gradually upgrading the trilogy.

R & D upgrade: please Designer team

A few days ago, a piece of news was heard in the shoe industry of Jinjiang. Mao Tai (Fujian) shoes material Co., Ltd. wanted to hire a sole design team with high salary.

"Now, there are 4 designers in our development room. If it goes well, we hope to set up a design team of about 15 people to make up the short board of Maotai in the design. Ding Sien, deputy general manager of Mao Tai, told reporters.

In the eyes of the world, designing this problem has always been the short board of Jinjiang sports shoes. Although the famous brands such as Anta, XTEP and 361 degrees were born here, they rarely produce the classic shoes like the Adidas's Clover series and Nike's flying Men series. As for this problem, the sports shoes practitioners in Jinjiang are also having a headache.

However, in the recent one or two years, downstream manufacturers of shoes have gradually begun to attach importance to product design. Anta, XTEP and other brand enterprises have launched products with distinct brand names, such as Anta's light running series, which have been recognized by consumers after the launch of the market. Correspondingly, the downstream finished shoe factories also put forward more personalized demands in sole design.

The personalized demand for shoe materials in downstream shoe factories has prompted the shoe industry in Jinjiang to focus more attention on products. Design Research and development. "Besides the requirement of downstream merchants, when enterprises pay more and more attention to this piece of intellectual property, it is bound to require us to produce more original products, so that we can largely avoid future disputes about intellectual property rights of products." Lin Shiping, general manager of Jinjiang Shunyi shoe material Co., Ltd. believes that this factor has also greatly promoted the design of shoe materials for footwear materials.

Product upgrading: March High-end Product market

The downstream finished shoe factories have put forward more personalized demands for the design of the products. Meanwhile, shoe materials factories from Hebei and Shandong have also intensified their scramble for Jinjiang market.

Wu Qingan, general manager of shoe materials in Tengda, told reporters that the same pair of EVA once shot the sole products of the bottom and TPR materials. The Hebei enterprises could produce only 8.5 yuan, and any sole factory in Jinjiang would have to produce more than 10 yuan. "When I heard the offer for the first time, I thought I was wrong." Wu Qingan said, "this is also a reminder to Jinjiang's shoe makers: if we have been making low-end products, we have no advantage. For us, in order to maintain the original profit margins, we can only produce some more high-end products, such as MD soles.