There Is A Knack For Brand Management Of Foreign Trade.

Shenzhen's foreign trade clothing shops have sprung up like mushrooms.

Most of the foreign trade clothing is of fashionable style and excellent workmanship, which is both economical and fashionable, making Shenzhen consumers reluctant to part with it.

It seems that the investment in foreign trade clothing stores is not big, but it is not the same as that of other clothing stores.

In several foreign clothing stores, shopkeepers revealed the know-how of investment and operation.

Medium scale foreign trade shop monthly profit ten thousand

Wang ran a foreign trade clothing store called Jane Eyre on Jing Tian Bei Road.

In her shop, dozens of square meters of shops are divided into two floors: upstairs and above, children's clothing is downstairs, women's clothing is downstairs, and the decoration of the shop is based on the theme of "bear". Large and small bear toys are placed on the counter, and there are bears on the table and stool.

Wang said that the decoration of the shop is designed by itself, and the material is not extravagant, but only quality, so it only cost about twenty thousand yuan.

If the owner himself is more knowledgeable about the design, he can try his own involvement in the decoration so that he can save a lot of money.

She calculated that the daily expenses of the shop were up to 6000 yuan, including 3000 yuan for the berth, 2000 yuan for the shop assistants, 200 yuan to 800 yuan per month for the electricity charges, and some other incidental expenses.

As for the most important purchase cost, Wang said it had to be flexible according to the sales situation in the store. As a medium-sized garment manufacturer with a monthly profit of more than ten thousand yuan, the monthly purchase cost is about 2 to 30 thousand yuan.

Two suitable residential areas in business district

The location of foreign trade clothing shops has always been the most important factor in the industry.

Although Huaqiang North and other business circles have always been the distribution center of foreign trade clothing, many people will open their shops in residential areas.

These shopkeepers have the experience of running costumes in the downtown area, but the rent is too high, so they chose to give up later.

Mr. Liu, who manages a foreign trade clothing store in Renmin Road South, has every advantage in business district and residential area.

Residential rental is cheap, customer base growth is slow, but stable traffic, repeat customers at least 90% to 95%.

The business district has a high rent, but it has large traffic volume, and lots of tourists and tourists.

If you manage women's boutique, a lot of traffic will be a good choice.

But there is a certain risk if choosing a popular but high rent berth.

A problem must be noted in opening a foreign trade clothing store in residential areas. It is whether there are more noble houses around the residential area of the clothing store. Generally speaking, the price of "genuine" foreign trade goods with high quality will be one hundred or two hundred yuan, and some will be even higher.

Pricing should be adapted to local conditions.

Wang once ran a foreign trade clothing store in the commercial district. She said that even if the same clothes were sold in commercial areas and residential areas, there should be some differences in pricing.

For example, if the same dress is sold in the commercial district, she will choose not to give any discount, but in the residential areas such as Jing Tian Bei, only 20 percent off of the discount can be enjoyed by familiar customers.

"It will be a long time to run clothes in residential areas, and you will find a problem."

Wang said, "although the consumption capacity of residents in this area is relatively strong, there are not many real willing to pay.

Many people just like to come to try clothes instead of clothes, and others to specializes in bargain hunting.

The store in the north of Jing Tian mainly depends on familiar customers, so they should give customers more preferential pricing.