Shoe Companies Join Hands To Create New Marketing Strategy For Expo

　　面对世博会这样一个人流量高、时间相对较长的传播契机，大企业不会放过，小企业更不应该放过。营销的机会无处不在，关键在于我们能不能用心用脑去发现。能够在世博会上独立建馆的企业少之又少，它需要企业兼具规模、实力和影响力。但对于规模实力相对较小的地方企业来说，仍不乏参展机会。

There are several levels of sponsors in World Expo.

The most high-end are global partners, such as China Mobile, SAIC Group, SIEMENS and other world top 500 enterprises.

The second level is senior sponsors, such as Tencent, Jun Yao, Xin Shi AO and so on.

It is worth mentioning that Xin Shi Ao is a joint stock company formed by more than 20 small and medium-sized enterprises.

This provides a way of thinking and a way for small and medium-sized enterprises to participate in the Expo.

Once we entered the garden, the reporters expected that the slippers would be popular in Expo Park.

As sure as expected, Baofeng shoes franchised store store is full of slippers and hot and dry shoes. People can't afford to throw away their hard shoes and slippers. This daily life's humble objects become the focus of attention.

This hot weather has made Baofeng shoe store the most popular place in the park, and Baoren new style slippers are the most popular products in the Expo Garden.

In the Baofeng shoe store, the reporter saw that there were few kinds of slippers on the shelves. There were still many tourists waiting for the factory to replenish the goods. "The weather is so hot that the feet are swollen for hours after wearing leather shoes. Now it's so comfortable to put on slippers. It's very comfortable and fashionable."

Many visitors to the Expo are buying and wearing new style slippers on the spot, praising their fashion and comfort.

Nowadays, wearing the new style and slippers in the Expo Garden has become the "fashion card".

This time, Baofeng shoe industry entered the World Expo. The first step on the world stage was the small slippers, which opened the first attempt for the domestic fashion slippers enterprises to integrate with the international trend culture.

"We are not aware of the hot spot sales. At present, the company has already actively deployed the supply of goods. In the Expo Park Baofeng shoes monopoly store, there are plenty of stock slippers, professional service personnel in place, and strive to meet the needs of every visitor."

Baofeng head told reporters.

Baofeng shoes, on the big stage of World Expo, has interpreted the concept of "better life" in the world with its innovative industrial concept, fashionable design and synchronized products that are in line with the international fashion.

World Expo is a big industry. The exhibition is the core and terminal export of World Expo.

Around World Expo, there are numerous opportunities in its upstream and downstream industries as well as the surrounding industries, such as catering accommodation, leisure and entertainment, tourism souvenirs, clothing stationery and so on.

Franchise is like a large order. It is a permit to operate during the Expo. It is also a recognition of the excellent quality and reputation of the enterprise.

Leasing World Expo venues, providing catering and souvenir sales services to World Expo.

China is a great food culture country, and this Shanghai World Expo should also embody the Chinese characteristics.

Yum, South Beauty, Xinghua Lou and Starbucks have all taken the lead.

Although these enterprises do not take part in World Expo as exhibitors, they will also take the lead in marketing.

As soon as the Expo's "Caravan" campaign was launched from Shanghai, it carried out 10 large-scale Expo tourism public promotional activities and 5 World Tourism night industry fairs through Jiangsu, Yixing, Huaxi Village, Nanjing, Anhui Hefei, Henan Kaifeng, Zhengzhou, Shandong Shandong, Shandong, and Hefei.

Related enterprises such as tourism and lodging chain enterprises can also take this opportunity to publicize and promote.